I’m running Bing Ads for a local business, but I’m getting zero calls from the campaigns. Impressions and clicks seem fine, but nobody is calling. Has anyone faced this? Any tips to actually drive calls instead of just clicks?
Yes — this is common. Clicks don’t always mean call intent.
To get calls from Bing Ads, do this:
Use Call Extensions or Call-Only ads (mobile-focused)
Target high-intent keywords only (near me, call now, emergency, service + city)
Switch to Phrase / Exact match, avoid Broad
Run ads only during business hours
Make the phone number very visible on the landing page
Test call tracking to ensure calls are actually coming through
Add negative keywords to remove low-intent clicks
Key point: optimize for call intent, not traffic volume.