Anyone Change Your Website Url Structure?

Important points if you plan to change URL structure:
  • Always set up 301 redirects from old URLs to new ones (to preserve SEO value).
  • Update internal links and navigation menus to avoid broken links.
  • Make sure your new URLs are short, descriptive, and keyword-friendly.
  • Resubmit your sitemap to Google Search Console for faster indexing.
  • Monitor traffic and rankings after the change to catch issues early.
 
It all depends on the key queries that promote your website, as well as the number of competitors in your niche.

Based on my experience, I can say that it has become a little more difficult now. A 301 redirect will not save you. It is only possible to quickly regain your position after changing URL addresses if your website is scanned quickly.


Imagine a situation where you decide to change your domain. How quickly will your positions recover? It will be similar with each of your URLs. Search robots will have to take several steps to redefine the positions for the new URLs. Your URLs were ranked based on certain factors. Google will recalculate these factors by going through each page involved in the ranking of a separate page, recalculating the link mass, determining relevance, and so on.


If, for example, you rank only the main page for certain keywords and you only need the rest to strengthen the position of the main page, feel free to change it. The main page of the site will drop for a short period (2-4 weeks), but later it will recover and is more likely to improve its ranking.

At least that's how it works for me. I've done this on seven websites, and the result is the same.

Don't worry, I think you already know that Google doesn't like empty spaces and it's impossible to lose a website forever.

I wrote to you in private messages what you need to do to speed up this process.

Important points if you plan to change URL structure:
  • Always set up 301 redirects from old URLs to new ones (to preserve SEO value).
  • Update internal links and navigation menus to avoid broken links.
  • Make sure your new URLs are short, descriptive, and keyword-friendly.
  • Resubmit your sitemap to Google Search Console for faster indexing.
  • Monitor traffic and rankings after the change to catch issues early.
I’m grateful for your kind words.
 
Refining your site’s URL structure can elevate SEO performance, but errors may result in traffic and ranking decline. Preserve your SEO value by applying 301 redirects, updating every link, and submitting a renewed sitemap.
 
Refining your site’s URL structure can elevate SEO performance, but errors may result in traffic and ranking decline. Preserve your SEO value by applying 301 redirects, updating every link, and submitting a renewed sitemap.
I’m grateful for your kind words.
 
I tried changing site URLs with 301 redirects. Google took 2–3 months, many 404s still redirected, and the old domain lost all visibility.
 
Back
Top