badhabitsdestroyer
Junior Member
- Aug 22, 2024
- 143
- 93
Hi, I guess I'm a slowpoke with this, but still wanted to share..
Recently I discovered "press release" and decided to read about it. I couldn't believe my eyes when I saw many vendors offering AP News placement!
I wanted to order a press release and noticed a bunch of companies and even here you can order press release distribution. Spent couple days thinking which company to pick.
I wanted to use it to get a bunch of backlinks, even nofollow.
But the more I researched the stronger I felt the taste of shit in my mouth.
Every PR vendor brags with AP News placement. But if you open a PR item there, e.g. this one: https://apnews.com/press-release/ei...unity-impact-81f7c1cc9cebc66df0dc31a58805853e
And you will open DevTools and check what's written in the <head> section:
Wow, it means that it won't even be a backlink! Zero SEO value, zero link juice.
OK, maybe some journalist might notice it? Well good luck. And I'll explain why.
There are 18 wires sections (the place where one wire puts its news) on AP News.
Each section has 35 items published for the current day.
Each section daily fills up with totally new PRs. Every day the whole page refreshes, because there are a ton of new PRs! So don't even hope it will stay there for a few days. It will be gone next day! Look at dates - every publish date is today.
The funniest thing is that wire section doesn't have pagination! What does it mean? It means it's not only non-indexable, but is also non-navigationable!
This breaks the last point: discoverability by journalists (if you wanted to argue that journalist might notice your PR and write a story about it).
Imagine how hard it would be for a journalist to stumble upon your story, if he can't even find it on the site. Only once per day. And you should be a giant optimist to think that journalist monitoring everyday these news wires. Even then, if he sees it, your PR must be something phenomenal to be picked up by a journalist to write a story. But who are we kidding? We wouldn't needed PR in the first place if we had such a powerful story to share.
Good old - "too good to be true". And AP News are doing this just to earn money from dummies thinking it will blast their SEO rankings in the SKYYY, yeah baby! Money in the eyes.
So they are ones "selling shovels to gold diggers" in this case.
They take your money, place your link, and make sure avoid any SEO damage from your link, by not only "nofollowing" the link, but by "noindexing" it whatsoever and doubling the effect by removing your item from navigation.
Lastly, PR vendors publish PRs on pretty questionable websites that are owned by one company using the same theme and a just different logo. Pretty much all vendors who show their list publicly are these same network of sites, trying to look like real "FOX", "CNBC", "NBC", etc, but are knock-offs, e.g. (fox21news.com) - they're not even affiliated with FOX.
Some even use funny knock-off logos like "mediaworldtoday.com" (very similar to Mediamarkt company's logo, which isn't even news website, but an online shop).
Sometimes there are small super weak sites that are glowing in red on semrush saying "dangerous, don't get backlink from here, it's link farm!"
So, personally, seeing all this I'm pretty disappointed about PR, I'm pretty sure now that this is a scam.
What do you think?
Recently I discovered "press release" and decided to read about it. I couldn't believe my eyes when I saw many vendors offering AP News placement!
I wanted to order a press release and noticed a bunch of companies and even here you can order press release distribution. Spent couple days thinking which company to pick.
I wanted to use it to get a bunch of backlinks, even nofollow.
But the more I researched the stronger I felt the taste of shit in my mouth.
Every PR vendor brags with AP News placement. But if you open a PR item there, e.g. this one: https://apnews.com/press-release/ei...unity-impact-81f7c1cc9cebc66df0dc31a58805853e
And you will open DevTools and check what's written in the <head> section:
<meta name="robots" content="noindex,nofollow">Wow, it means that it won't even be a backlink! Zero SEO value, zero link juice.
OK, maybe some journalist might notice it? Well good luck. And I'll explain why.
There are 18 wires sections (the place where one wire puts its news) on AP News.
Each section has 35 items published for the current day.
Each section daily fills up with totally new PRs. Every day the whole page refreshes, because there are a ton of new PRs! So don't even hope it will stay there for a few days. It will be gone next day! Look at dates - every publish date is today.
The funniest thing is that wire section doesn't have pagination! What does it mean? It means it's not only non-indexable, but is also non-navigationable!
This breaks the last point: discoverability by journalists (if you wanted to argue that journalist might notice your PR and write a story about it).
Imagine how hard it would be for a journalist to stumble upon your story, if he can't even find it on the site. Only once per day. And you should be a giant optimist to think that journalist monitoring everyday these news wires. Even then, if he sees it, your PR must be something phenomenal to be picked up by a journalist to write a story. But who are we kidding? We wouldn't needed PR in the first place if we had such a powerful story to share.
Good old - "too good to be true". And AP News are doing this just to earn money from dummies thinking it will blast their SEO rankings in the SKYYY, yeah baby! Money in the eyes.
So they are ones "selling shovels to gold diggers" in this case.
They take your money, place your link, and make sure avoid any SEO damage from your link, by not only "nofollowing" the link, but by "noindexing" it whatsoever and doubling the effect by removing your item from navigation.
Lastly, PR vendors publish PRs on pretty questionable websites that are owned by one company using the same theme and a just different logo. Pretty much all vendors who show their list publicly are these same network of sites, trying to look like real "FOX", "CNBC", "NBC", etc, but are knock-offs, e.g. (fox21news.com) - they're not even affiliated with FOX.
Some even use funny knock-off logos like "mediaworldtoday.com" (very similar to Mediamarkt company's logo, which isn't even news website, but an online shop).
Sometimes there are small super weak sites that are glowing in red on semrush saying "dangerous, don't get backlink from here, it's link farm!"
So, personally, seeing all this I'm pretty disappointed about PR, I'm pretty sure now that this is a scam.
What do you think?
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