Turn off ads on weekends?

[Elise Elsa]

You should not turn off ads on weekends because the campaign will be less effective when turned back on. The best way is to set the budget lower than usual and still turn on the campaign.

 

[New_Wind]

It will depend on your product, service and the audience you are targeting. Many advertisers still turn off their non-spending campaigns on weekends, or they will set a limit.

 

[ViTuyen]

Do you think advertisements should be disabled on weekends? Please share your thoughts. Thank you.

Ads should be maintained on your ad account regularly.
You can try reducing your budget or using an interactive ad to maintain it.

 

[Elephant Agent]

Do you think advertisements should be disabled on weekends? Please share your thoughts. Thank you.

We only reduce the spending budget to the minimum and never turn off the advertising campaign.

 

[Iphigenia279]

We only reduce the spending budget to the minimum and never turn off the advertising campaign.

Why can't the ads be turned off - is that a waste of budget?

 

[Elephant Agent]

Why can't the ads be turned off - is that a waste of budget?

With a budget of only $2 I don't think it will cost much

 

[Iphigenia279]

With a budget of only $2 I don't think it will cost much

You mean reduce the budget to $2 and don't turn off the ad campaigns right?

 

[Yunaz agency]

It really depends on your audience and campaign goals. For some niches, weekends can bring higher engagement because people have more free time, while for others weekdays might perform better due to business-related activity.

 

[Alex drimar]

Turn off ads on weekends? Actually, it depends on what you sell. If it's B2B, customers are still... grilling chicken on weekends instead of checking email, so turn it off to save money. But if you sell clothes, food, or travel, weekends are the "golden hunting hours". Jokingly: don't listen to general advice, ask... your own data to be accurate!

 

[Gin Mark]

I also often turn off ads on weekends. Should I turn them back on to get better campaign distribution? But if I suddenly change like that, will my BM be warned?

 

[adszue]

Depends on the audience. Some campaigns peak on weekends, others drop

 

[LEGIT AGENCY MARKETING]

If your budget is limited, pausing ads on weekends can make sense since CTR/ROI may be lower. But if data shows conversions are still good on weekends, keep them running. Always base the decision on actual metrics, not assumptions.

 

[LUMINOUS AGENCY]

It really depends on the niche and audience. For some campaigns weekends can perform better, for others weekdays are stronger. The best way is usually to test both and compare results before deciding.

 

[Grepolioano]

only if you are very poor and your business only operates on specific days

 

[lunaakter]

Turning off ads on weekends is not a good idea because many people are more active online during that time. It’s actually a great chance to get better reach and conversions if the ads are targeted right.