Selling courses with facebook ads.

[Dilana]

So i have made some research about selling cours with facbook ads, and it turns out to be almost immposble !!! i did not even finde that much of infos so i think the jucy parts are kept secret, but with what have found online it is super hard or immposble i don know if it is about the cours it self or courses in general, so please anyone who have have some expraince can explain to me please, and what i should expect if i want to sell using facebook ads,

 

[Venusaur]

why would it be almost impossible?

 

[BET365DAYS AGENCY]

Course sellers typically don’t run ads directly on their sales pages. If you want to pursue this path, you’ll need to optimize your ad copy extremely carefully, follow policies, and build a clear sales funnel.

 

[Dilana]

why would it be almost impossible?

Many peopel on youtube and reddit said that their campaign was not profitble at all, you need an audiance to sell to otherwise you cant sell directly with landing pae and facebook ads.

you’ll need to optimize your ad copy extremely carefully, follow policies, and build a clear sales funnel.

Can you please elaborat more on this, and where i can find sources to learn more about this topic in preticular, because source online about selling course with paid ads are not that much at all , i did not expect that TBH.

 

[BET365DAYS AGENCY]

Can you please elaborat more on this, and where i can find sources to learn more about this topic in preticular, because source online about selling course with paid ads are not that much at all , i did not expect that TBH.

Because Facebook is tightening its grip on digital products that promise success, money-making, or “financial freedom” skills. Many ads are rejected, and accounts are even locked, if they are written incorrectly.

 

[Ebron111]

I once tried this for my Udemy course. But even with the best settings, it was not efficient. I think I needed to create my own site, but I gave up on that.

 

[Dilana]

Because Facebook is tightening its grip on digital products that promise success, money-making, or “financial freedom” skills. Many ads are rejected, and accounts are even locked, if they are written incorrectly.

Thank you so much, is there rules on facebook ads that prevent selling these products or what excatly i should be carfull about please?

I once tried this for my Udemy course. But even with the best settings, it was not efficient. I think I needed to create my own site, but I gave up on that.

So you were just proting a cours on udemy cours? and please where was the proble excatly? is it the cost or the conversion rate? or just the tracking for optimazatoin ?

 

[BET365DAYS AGENCY]

Thank you so much, is there rules on facebook ads that prevent selling these products or what excatly i should be carfull about please?

Facebook doesn't prohibit selling courses, but there are strict rules that you need to be very careful about, especially when the course is related to:
Making money online
Investing, finance, crypto
Marketing, dropshipping, affiliate, coaching

 

[Ebron111]

Thank you so much, is there rules on facebook ads that prevent selling these products or what excatly i should be carfull about please?

So you were just proting a cours on udemy cours? and please where was the proble excatly? is it the cost or the conversion rate? or just the tracking for optimazatoin ?

I think the problem is that I don't have my own website. Because if I had a website, I could have had data about sales by placing pixel codes and this would have made the advertisements more efficient day by day.

 

[sabbirbd5250]

Start with strong UGC-style video content. Open with a hook, highlight the pain point, and clearly explain why your course is the solution. Then retarget people who watched at least 75% of the video. Facebook Ads work best for retargeting, not cold conversions.
If you can't clearly show your audience why they need the course, you won’t generate sales. It's not just about running ads it’s about guiding people through a funnel.
Don’t forget about TOFU, MOFU, and BOFU. You need to warm people up: build awareness at the top, nurture interest in the middle, and then push for conversions at the bottom. Skipping that process almost always leads to poor results.
Selling with Facebook Ads isn’t impossible, but it takes solid strategy, testing, and real audience understanding.

 

[Spicy Chromosomes]

Yes, it can be hard to convince a cold audience to buy a course using FB Ads. Maybe it can work for ebooks, but more expensive digital courses are harder.

 

[Agency HLV]

You teach through video right, first you need, many people know you, and trust you.

 

[Anthea 25]

What field do you sell courses in? Usually, there will be specific policies on the sales page. If you need to run ads, you need to optimize the content to attract viewers.

 

[Edward Bernaye Agency]

Course sellers usually avoid running ads directly on sales pages. If you choose this route, optimize your ad copy carefully, adhere to policies, and create a clear sales funnel.

 

[knightm]

Selling courses with Facebook ads is hard, but not impossible. The trick is to target the right people and grab their attention with a strong, simple offer. Try giving away a free mini lesson or guide first, then offer your full course.

 

[XH agency]

So i have made some research about selling cours with facbook ads, and it turns out to be almost immposble !!! i did not even finde that much of infos so i think the jucy parts are kept secret, but with what have found online it is super hard or immposble i don know if it is about the cours it self or courses in general, so please anyone who have have some expraince can explain to me please, and what i should expect if i want to sell using facebook ads,

I think you should build a community and then sell the course there.

 

[Dilana]

Yes, it can be hard to convince a cold audience to buy a course using FB Ads. Maybe it can work for ebooks, but more expensive digital courses are harder.

I'm selling a mini cours for 97$, it is not high ticket.

I think you should build a community and then sell the course there.

the problem is that this gonna take sooo long even years maybe.

Start with strong UGC-style video content. Open with a hook, highlight the pain point, and clearly explain why your course is the solution. Then retarget people who watched at least 75% of the video. Facebook Ads work best for retargeting, not cold conversions.
If you can't clearly show your audience why they need the course, you won’t generate sales. It's not just about running ads it’s about guiding people through a funnel.
Don’t forget about TOFU, MOFU, and BOFU. You need to warm people up: build awareness at the top, nurture interest in the middle, and then push for conversions at the bottom. Skipping that process almost always leads to poor results.
Selling with Facebook Ads isn’t impossible, but it takes solid strategy, testing, and real audience understanding.

Ok but this is the point all that testing and retargeting i think it will eat my budget and resultes at the end could not break even maybe.

What field do you sell courses in? Usually, there will be specific policies on the sales page. If you need to run ads, you need to optimize the content to attract viewers.

i'm selling a mini cours about making money online.

 

[sabbirbd5250]

I'm selling a mini cours for 97$, it is not high ticket.

the problem is that this gonna take sooo long even years maybe.

Ok but this is the point all that testing and retargeting i think it will eat my budget and resultes at the end could not break even maybe.

i'm selling a mini cours about making money online.

Totally get that. Testing and retargeting can feel like you're just burning money, especially early on. But honestly, skipping it usually ends up costing more in the long run. Best move is to start small, test one thing at a time, and only scale what actually works. You have very little idea about Facebook ads, so better hire a freelancer from the freelancer section or from Fiverr or Upwork. Have you tried running a super low-budget test just to see if the funnel even converts?

 

[nara90]

I once tried this for my Udemy course. But even with the best settings, it was not efficient. I think I needed to create my own site, but I gave up on that.

Its very easy to create a website with canva now

 

[Dilana]

Totally get that. Testing and retargeting can feel like you're just burning money, especially early on. But honestly, skipping it usually ends up costing more in the long run. Best move is to start small, test one thing at a time, and only scale what actually works. You have very little idea about Facebook ads, so better hire a freelancer from the freelancer section or from Fiverr or Upwork. Have you tried running a super low-budget test just to see if the funnel even converts?

Yes i have done facbook ads befor, but never done it for an info product like a cours, and no i did not even run a test i still on research phase.