Google Ads suspends accounts quickly when turning on cloaking

John Butler

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Hey people,

Has anyone experienced a similar situation to mine? Google has made major changes to its cloaking detection systems. I think this began in May or June of this year.

I set up a new ad account with cloaking disabled, and spent over $230 USD over the course of a week with no issues at all. I verified the identity and had my black ad copy and keywords approved. Today, I turned on the cloaker without changing anything on Google. Two hours after activating the cloaker, the ad account was suspended with the following message: 'Circumventing systems, cloaking policy'.

I ran a similar test a month ago and got the same result when I turned on the cloaker.

I cannot pinpoint the exact root cause, but I speculate that cloakers no longer work due to the new advancements in Google's detection systems.

I have been doing cloaking full time for over a year and I know the ins and outs of the process. However, Google is becoming increasingly difficult to deal with, and I am running out of solutions.

It would be great to connect with anyone who has figured it out or is experiencing a similar situation, and perhaps get some help.
 
Cloaking used to work fine, but now accounts get hit fast. Google’s detection is way smarter now, maybe tracking behavior or proxy patterns. Looks like we need new methods or shift to safer funnels.
 
Which cloaker are you using? maybe your cloaker isn't working or you didn't setup it correctly.
 
I used the Professional plan from Adspect.io with Paranoid mode filtering, URL parameters checking, gclid and another custom parameter, and a referrer filter to allow traffic with a referrer containing 'google' only. I also tried fraudfilter.io, same outcome.

As far as I know, I set up Adspect correctly. I received help from Adspect support about the best practices for using Adspect with Google Ads and I have checked every setting to the best of my knowledge.
 
Cloaking still works but indeed it is complicated depending on what tools you use. Google is very strict just as Meta is as well btw. You need to get a better setup.
 
That really points to their increased ability to detect cloaking in real time. Perhaps they are now analyzing user behavior after ad click in conjunction with the pre-click inspection.
 
You're not alone - many are reporting the same. Google's detection has become smarter since mid-2024. Try safer warm-up phases or hybrid cloaking if needed
 
If your account, for X reasons, has a high risk score (= weak Google Ads account), you're targeting keywords that are subject to abuse, and your landing page is inconsistent or too generic regarding the keywords inserted, or if you insert your BH keywords/ad copy too quickly, Google may choose not to support the risk you present to them, and choose to ban you (I'm saying this assuming you've respected the 1:1 ratio on your Google Ads account regarding the consumables you use). Also, Google updates constantly. There are no major updates during the months you're talking about.
 
My clients still use cloaking well. Which cloaker are you using?
 
Googles major changes to detection this year have resulted in a tough, AI driven environment where suspicious automation can trigger action. But with strong cloaker you can bypass these restrictions effectively
 
In the past week, I’ve noticed that for some offers that really trigger Google, when I implement cloaking on a fresh account, Google sends a huge amount of bot traffic. I haven’t seen this before. Maybe Google started reacting differently to my offers.
Is there any way to run search campaigns on sensitive niches? Maybe warming up the account helps, or using domains with history or buying aged domains — or does none of that work for Google Ads anymore?
 
The key caveat when cloaking Google Ads nowadays is to avoid redirects altogether, even to the money page. Google has access to browsing histories of Chrome browsers and thereby can detect redirects made from domains advertised on Google Ads without having to break through the cloaking using bots. Remember that Chrome shares a lot of data with Google automatically by default unless you manually disable it.
 
The key caveat when cloaking Google Ads nowadays is to avoid redirects altogether, even to the money page. Google has access to browsing histories of Chrome browsers and thereby can detect redirects made from domains advertised on Google Ads without having to break through the cloaking using bots. Remember that Chrome shares a lot of data with Google automatically by default unless you manually disable it.
Yep in-page scripts that show keep same URL are better than redirects. Still difficult as hell.
 
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