Your rankings dropped likely due to the October 4 Google core update favoring higher-quality, more helpful content. Here's what to do:
1. Audit your site – fix technical issues and improve Core Web Vitals.
2. Improve content – make it more original, helpful, and expert-driven.
3. Check competitors – update your content to better match user intent.
4. Clean backlinks – remove or disavow spammy links.
5. For old domains – update if valuable, or 301-redirect them to better-performing content.
Focus on quality, not quantity. Recovery takes time but is possible with consistent updates.