Google Ads Vs Bing Ads
- Thread starter bcloud
- Start date
- Mar 6, 2025
- 132
- 23
Google ads cost less
- Apr 14, 2011
- 2,777
- 257
There is no comparison. Bing ads are cheaper, but their conversion rate is much lower. Google has had the best conversion rate until now, but it looks like it will soon be cut by AI tools and AI Search Engines.
- Mar 24, 2019
- 440
- 96
What do you think is the reason the Bing Ads conversion rate is much lower?
prince_nirala
Junior Member
- May 5, 2025
- 108
- 61
To be honest, it's been a long time ago I ran Bing ads and I have no idea what it's doing these days.
I run Google & Meta ads and those work well for me. I am from India and mostly the clients I handle are also from India, therefore, the majority of people here prefer Google.
I run Google & Meta ads and those work well for me. I am from India and mostly the clients I handle are also from India, therefore, the majority of people here prefer Google.
chrisgreen
Registered Member
- Jan 7, 2025
- 80
- 39
Maybe simply popularity of engines/platforms. Google/FB seem more ubiquitous and springs to mind more when you mention advertising rather than Bing, could simply be volume of traffic as a result? Guessing but seems logical to me, though I am notoriously dim sometimes
- Mar 24, 2019
- 440
- 96
Can you compare Google Ads and Meta Ads?
- Mar 24, 2019
- 440
- 96
Yes, you are right. The volume of traffic on Bing is much lower than on Google.Maybe simply popularity of engines/platforms. Google/FB seem more ubiquitous and springs to mind more when you mention advertising rather than Bing, could simply be volume of traffic as a result? Guessing but seems logical to me, though I am notoriously dim sometimes
prince_nirala
Junior Member
- May 5, 2025
- 108
- 61
Ya sure.
I use meta ads especially for branding purposes and use strong, appealing visuals, like images and videos to showcase the brand. Meta allows targeting users based on their interests and behaviour, so it's good to reach a wider audience with Meta ads.
If you want to run leads or conversion ads on Meta (Facebook and Instagram), I suggest not including the AI options, which mostly brings spam (personal experience, hope it will work for others, but for me, a big NO).
On the other hand, Google ads are best for driving high-end conversions. Choose keywords wisely, be doubly sure about your target audience, design landing pages that are appealing and clear CTA with an easy-to-navigate.
Or if you were looking for something else, please let me know in the comments.
- Mar 24, 2019
- 440
- 96
Great explanation. For selling services like digital marketing and affiliate marketing digital products such as SaaS, which one works better - Google Ads or Meta Ads?
prince_nirala
Junior Member
- May 5, 2025
- 108
- 61
It's about selling services or products. Google Ads will do best for immediate conversions and high-intent traffic. If people want to buy something, then they directly go to Google (depending on the product/service) and search for it there.
Personal Tip: If you are new or your brand is new, then run mix ads like Google and Meta. Run brand awareness campaigns on Meta to educate your audience about your products and conversion ads on Google.
Just run it for testing purposes first and see it works for you or not.
Personal Tip: If you are new or your brand is new, then run mix ads like Google and Meta. Run brand awareness campaigns on Meta to educate your audience about your products and conversion ads on Google.
Just run it for testing purposes first and see it works for you or not.
shanontursi6890
BANNED - Failed to resolve a dispute
- Dec 17, 2024
- 139
- 18
Bing Ads will give you better results in 2025 because it’s easier to review, easier to set up, and more cost-effective, and it can effectively deal with your ad blocking history and meta lock issues. Bing is more affordable, with CPCs 30% to 70% lower than Google, and CPAs are also lower than Google.
roydan
Elite Member
- Dec 17, 2013
- 5,618
- 14,572
There's no head to head comparison between Google and Bing anymore, they shifted away from doing the same thing a long time ago.
Bing is good for B2B and for older people searching from desktops, and Google took care of the rest.
Bing plans on rolling out some really cool beta features in the near future that would make it a lot more interesting IMO.
Bing is good for B2B and for older people searching from desktops, and Google took care of the rest.
Bing plans on rolling out some really cool beta features in the near future that would make it a lot more interesting IMO.
- Mar 24, 2019
- 440
- 96
Great tips, just what I was looking for. What about the conversion rate between Google Ads and Bing Ads?
- Feb 21, 2023
- 449
- 96
From my experience, Bing Ads are definitely cheaper per click, especially in less competitive niches. But Google Ads usually bring in more volume and better targeting options.
TheAdChap
BANNED
- Jun 16, 2025
- 95
- 64
To be honest, Google Ads still gives me better results overall. Because the traffic quality is higher and the audience is much bigger. Bing Ads are definitely cheaper and a lot easier when it comes to getting gambling offers approved, but the volume just isn’t the same. If you're testing or working with a smaller budget, Bing can be a good starting point. But once you’re ready to scale, Google usually brings in a better return, as long as you stay within their policy limits.
- Nov 18, 2024
- 118
- 50
Google dominates the search engine market with a 76% share, while Bing has a smaller share of 2.69%. However, Bing provides coverage for those who do not search on Google, which is usually 25–30% in most markets
ClicksCraft
Registered Member
- Jul 10, 2025
- 75
- 7
I use both, but Bing works better for older demographics while Google wins on scale and intent.
Mohamed Ziani
Newbie
- Jul 30, 2017
- 16
- 2
Google = volume, Bing = cheaper CPC and often better quality for older demos. I usually test on Bing first (lower cost) to dial in creatives, then scale on Google once the numbers make sense. If you’re in finance, health, or local lead gen — Bing can be surprisingly profitable. Don’t sleep on it just because it’s “small.”