Evaluate advertising account quality

Doris7418

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I've been testing white hat campaigns with 2 types of accounts recently.

The ad account type has a previous spend history

The unused account type (no spend history) allows you to change time zone, currency, country

I often have problems with accounts that have a spend history (they often don't spend ads and the ad allocation is not really clear - making the ads ineffective)

What type of ad account are you using for your campaigns?
 
I've been testing white hat campaigns with 2 types of accounts recently.

The ad account type has a previous spend history

The unused account type (no spend history) allows you to change time zone, currency, country

I often have problems with accounts that have a spend history (they often don't spend ads and the ad allocation is not really clear - making the ads ineffective)

What type of ad account are you using for your campaigns?
With the quality of the ad account that has a spending history will usually be much healthier.
 
I've been testing white hat campaigns with 2 types of accounts recently.

The ad account type has a previous spend history

The unused account type (no spend history) allows you to change time zone, currency, country

I often have problems with accounts that have a spend history (they often don't spend ads and the ad allocation is not really clear - making the ads ineffective)

What type of ad account are you using for your campaigns?
I often use accounts with spending history because accounts that have Facebook's trust will be less prone to errors.
 
Depending on the type of account, there are old accounts that have a spending history that is actually not as good as the new account, and vice versa.
 
Accounts that have been used before will always be in a healthier state, that is something every advertiser knows.
 
If you’re running white campaigns, accounts without spending history often work better, especially when you need flexibility with settings like time zone, currency, and country. Older accounts with spend history can sometimes behave unpredictably - poor ad delivery, strange learning phase, and limited scaling. I usually start with a fresh account, warm it up for a couple of days with a friendly offer, then scale. If I need higher spend limits later, I might bring in accounts with history, but not at the beginning.
 
I've been testing white hat campaigns with 2 types of accounts recently.

The ad account type has a previous spend history

The unused account type (no spend history) allows you to change time zone, currency, country

I often have problems with accounts that have a spend history (they often don't spend ads and the ad allocation is not really clear - making the ads ineffective)

What type of ad account are you using for your campaigns?
I choose an old account that has been spent and has a clean payment history.
 
Select Old Account with full spending and payment history
 
Usually old accounts are better. But old accounts are rare and expensive now.
 
Generally accounts with a better spending history are better.
I've been testing white hat campaigns with 2 types of accounts recently.

The ad account type has a previous spend history

The unused account type (no spend history) allows you to change time zone, currency, country

I often have problems with accounts that have a spend history (they often don't spend ads and the ad allocation is not really clear - making the ads ineffective)

What type of ad account are you using for your campaigns?
 
Good quality ad accounts are generally much healthier. Use accounts with a spending history because accounts that Facebook trusts are less likely to make mistakes.
 
Generally speaking, older accounts with a history of spending are better than newer accounts, but it is not 100% certain. Sometimes older accounts are better, but sometimes newer accounts are better. You should be flexible in using different types of accounts, not just using one type of account.
 
I've been testing white hat campaigns with 2 types of accounts recently.

The ad account type has a previous spend history

The unused account type (no spend history) allows you to change time zone, currency, country

I often have problems with accounts that have a spend history (they often don't spend ads and the ad allocation is not really clear - making the ads ineffective)

What type of ad account are you using for your campaigns?
it all depends on the campaign you run sometimes 2 accounts are the same 2 campaigns are the same but one account spends and the other doesn't spend. but with the other campaign it spends without any problem. so whether the account has history or not is not the key factor for the ad to work well
 
Sometimes, if the accounts campaign history includes poor performing ads or paused campaigns, the algorithm may limit delivery
 
Ad accounts with no spend history often perform better for white hat in 2025, especially when you set currency/time zone before launch.
Accounts with past spend can carry hidden flags or restricted ad trust, which limits delivery and effectiveness.
 
I've been testing white hat campaigns with 2 types of accounts recently.

The ad account type has a previous spend history

The unused account type (no spend history) allows you to change time zone, currency, country

I often have problems with accounts that have a spend history (they often don't spend ads and the ad allocation is not really clear - making the ads ineffective)

What type of ad account are you using for your campaigns?
Older accounts with a spending history are usually better.
 
Old accounts usually have a good spending history, but there will be some cases where the account has an unclear spending history, causing the account to be marked and unable to spend.
 
Sometimes, old ad accounts have a spending history that is not as good as new accounts, and vice versa, depending on each specific case. However, I usually prefer to use accounts with a good spending history because they are more trusted by Facebook, which helps minimize errors.
 
Your case is a bit rare.
Because accounts with a history of spending and spending on time have gained the trust of meta and facebook. At that time, it is completely useful for you to continue using it for white hat products.
Maybe you trust the old account so you increase the spending budget too quickly, leading to the account being suspected.
 
Old accounts usually have a good spending history, but there will be some cases where an account has an unclear spending history, causing the account to be flagged and unable to spend. It all depends on the campaign you run sometimes 2 accounts are the same 2 campaigns are the same but one account spends and the other doesn't.
 
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