Quick question about Google's E-E-A-T and AI content

[DETEKOR]

Hey BHW,
With Google's increasing emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and the rise of AI-generated content, I'm curious:
How are you guys approaching content creation for SEO these days? Are you still using AI tools heavily, or are you focusing more on human-written, expert-led content to meet E-E-A-T guidelines? Any tips on making AI content "E-E-A-T friendly"?
Cheers!

 

[seoargentina]

I think Google can't efficiently know when a content it's done by IA, so they should rely on other signals like EEAT. But i think there aren't a way to do a content "EEAT friendly", because EEAT it's more like a sitewide signals too (if it is a signal)...

You can write in first person (in my experiencie, i think that, etc.), but that can be done with IA too so...

 

[GuruPapa]

Hey BHW,
With Google's increasing emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and the rise of AI-generated content, I'm curious:
How are you guys approaching content creation for SEO these days? Are you still using AI tools heavily, or are you focusing more on human-written, expert-led content to meet E-E-A-T guidelines? Any tips on making AI content "E-E-A-T friendly"?
Cheers!

E-E-A-T is mostly a site-wide signal (read: links). Google can’t differenciate AI content from human content and even if they did it would cost way too much for them to be worth it.

With that said - focus on creating well-structured content without fluff that actually provides value and answers a user’s question from multiple angles.