Why are some Facebook BM disabled, but others are not? Facebook's algorithm explained

[Huni]

1. Facebook uses a “Trust Score” model to evaluate each Business Manager (BM)​

Each BM and ad account is assigned an internal trust score, based on:

• Behavioral history
• Policy violation history
• User feedback frequency
• Auto-flagging by Facebook’s AI systems

If the trust score drops too low → the system may automatically disable the BM or request verification.

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2. Multi-layer detection algorithm​

Layer 1: Automated behavioral checks​

Facebook uses AI to monitor:

• Number of disapproved ads in a short period
• Sudden spikes in ad spending
• Suspicious login IPs or devices (via accounts or VPNs)
• Repeated payment failures

If behavior exceeds risk thresholds, the account is flagged for further review.

---

Layer 2: Graph analysis​

Facebook analyzes:

• Whether any users in the BM have previous policy violations
• If the BM is connected to other penalized BMs (via pixel, page, domain, etc.)

High-risk associations can lower the new BM's trust score.

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Layer 3: Ad content machine learning (ML)​

Facebook’s ML models analyze:

• Ad copy semantics (e.g. false claims, exaggerated wording, medical or financial terms)
• Landing pages for scam flags or redirect patterns
• User feedback such as "I don’t like this ad" or "Misleading ad"

The more sensitive the content, the higher the risk score.

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Why do some BMs stay active?​

1. Long-term, healthy ad history​

• Facebook tends to preserve BMs with consistent, high spending and low violation rates.

2. Verified business accounts​

• BMs that have completed Facebook’s business verification process get extra protection.

3. Clean admin accounts​

• Admins with long-standing, stable Facebook accounts without suspicious activity help reduce risk.

Facebook’s algorithm doesn’t treat all BMs the same. Each BM is a node in a large graph, evaluated through:

Evaluation Factor	Can it trigger BM disablement?
Ad policy violations
Misleading or sensitive content
“Dirty” user accounts (e.g. via, clones)
Unverified business
Linked to other bad BMs
Low trust score from negative feedback

 

[RapidWorkers]

It’s all about the trust score. BMs with cleaner history and fewer flags stay active longer. facebook is pretty strict with its checks.

 

[Donald Duck Agency]

1. Facebook uses a “Trust Score” model to evaluate each Business Manager (BM)​

Each BM and ad account is assigned an internal trust score, based on:

• Behavioral history
• Policy violation history
• User feedback frequency
• Auto-flagging by Facebook’s AI systems

If the trust score drops too low → the system may automatically disable the BM or request verification.

---

2. Multi-layer detection algorithm​

Layer 1: Automated behavioral checks​

Facebook uses AI to monitor:

• Number of disapproved ads in a short period
• Sudden spikes in ad spending
• Suspicious login IPs or devices (via accounts or VPNs)
• Repeated payment failures

If behavior exceeds risk thresholds, the account is flagged for further review.

---

Layer 2: Graph analysis​

Facebook analyzes:

• Whether any users in the BM have previous policy violations
• If the BM is connected to other penalized BMs (via pixel, page, domain, etc.)

High-risk associations can lower the new BM's trust score.

---

Layer 3: Ad content machine learning (ML)​

Facebook’s ML models analyze:

• Ad copy semantics (e.g. false claims, exaggerated wording, medical or financial terms)
• Landing pages for scam flags or redirect patterns
• User feedback such as "I don’t like this ad" or "Misleading ad"

The more sensitive the content, the higher the risk score.

---

Why do some BMs stay active?​

1. Long-term, healthy ad history​

• Facebook tends to preserve BMs with consistent, high spending and low violation rates.

2. Verified business accounts​

• BMs that have completed Facebook’s business verification process get extra protection.

3. Clean admin accounts​

• Admins with long-standing, stable Facebook accounts without suspicious activity help reduce risk.

Facebook’s algorithm doesn’t treat all BMs the same. Each BM is a node in a large graph, evaluated through:

Evaluation Factor	Can it trigger BM disablement?
Ad policy violations
Misleading or sensitive content
“Dirty” user accounts (e.g. via, clones)
Unverified business
Linked to other bad BMs
Low trust score from negative feedback

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There are currently many ways to avoid bans when sharing BM advertising accounts.

 

[Huni]

There are currently many ways to avoid bans when sharing BM advertising accounts.

Can you share the ways you know?

 

[Roaalex Agency]

this information is very helpful thank you for sharing

 

[Donald Duck Agency]

Can you share the ways you know?

Share your advertising account to any group, then grant access to other users directly to that group. This is to limit the BM advertising account from being disabled.

 

[Deleted member 1962103]

If your BM account is restricted, appeal calmly and politely so that Facebook can consider getting your BM back.
For example, clearly state the reason for the appeal and include supporting evidence (if any).
Facebook will check in order, so please wait patiently, do not spam appeal many times or you will be blacklisted.
Good luck!

 

[Karena_one]

If your BM account is restricted you can appeal calmly providing all the necessary profile information then getting it back is not difficult

 

[Jessica 35]

Thank you for sharing the information for everyone to know more about the BM evaluation process when the BM account is limited we can have a normal exploration process with a complete profile preparation