Question: how is transactional intent determined?

[lyogavin]

A question, how does Ahref determine if a search keyword transactional intent?

Can I assume for the keywords with transactional intent, users are more willing to pay?

 

[learnandearnwithseo]

Yes, you can safely assume that.

 

[safeSEOboost]

example:
- buy xxx - transactional intent
- xxx reviews : same
- capital of Peru: no

transactional intent means the user is looking to buy something.

 

[Deleted member 1603965]

User your understanding as well OP. Why blindly trust Ahrefs?

 

[dawoodkhan97]

example:
- buy xxx - transactional intent
- xxx reviews : same
- capital of Peru: no

transactional intent means the user is looking to buy something.

More examples of transactional keywords would be:
best [supplements for men]
[brand name] alternatives

 

[SEOPulse]

How does Ahrefs determine transactional keyword intent, and does it mean users are more likely to pay?