Yeah bro, that happens a lot lately. Google is getting stricter with branded keywords, especially if it's your own brand and the volume is low. They sometimes remove it from Keyword Planner data completely, even though people are still searching for it.
One reason might be that your brand is still new or doesn't have enough search volume yet, so Google filters it out as “low relevance.” Another reason could be trademark stuff, sometimes Google hides or limits branded data for legal reasons, even if it’s your own.
You can try checking Google Trends or Search Console for traffic around your brand name. That usually shows more accurate data than Keyword Planner. Also, you can run a broad match campaign with your brand name as part of the ad copy and see if it gets impressions. that’s kind of a test to see if there's traffic.
If you're running ads at scale or need smoother setups for brand growth, accounts with more trust level (like agency setups) usually have fewer issues with this kind of thing. But yeah, branded terms in Keyword Planner have been buggy for a while now.
