Message To All Noobs: This Is A Dead Industry

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Hey guys, one thing you see all the time on this forum or the SEO sub on red or other places that talk about this is noobs coming in asking 'is SEO still worth doing'

Well, if the question is in regards to ranking on Google with free traffic to put up display or affiliate ads or sell something else.... the answer is sadly no

Example A = Authority Hacker shut down their 8 figure business selling courses on SEO because they know nothing works anymore (thankfully they are good people)

Example B = Just go to Google and put 'best x in city' and replace x with something like bacon cheeseburger and city with any city that isn't one of the 10 or 15 biggest in the US.... what do you see?

If an AI answer hasn't already taken up page 1 then you will get a giant Google map, some Yelp and TripAdvisor lists, some old TripAdvisor, Reddit, and other forum posts, and maybe a link to a burger restaurant

What don't you see? Local bloggers, travel bloggers, local newspapers, local tv stations, or niche/informational sites on food or burgers or beef or whatever

You can replicate that across millions of 'best x in city' keywords yourself, and 99.99999% of the time its exactly like I just laid out


Local isn't the only area that they have ruined, its just the easiest one to explain to someone who isn't too deep into SEO

I have also seen some threads on here dissing former SEO superstars (said jokingly), like there was one talking about how Jon Dykstra's no link building strategy turned out to be a bad one because he lost his ass with the HCU

Well, the links wouldn't have mattered, 99.9% of all small publishers lost their ass with the HCU, no reason to throw shade on anyone who did


So why am I making this thread? Because both here and on other forums when any noob comes by to ask if they should still get into SEO the first responders are always people selling courses or products in the SEO industry that sadly don't have the same character the Authority Hacker guys do

They use these forums to find new customers, they are predators, and they are happy to take the money of any prey they can because they know they won't be able to much longer

DO NOT GET INTO SEO IF BY SEO YOU MEAN BUILDING WEBSITES TO RANK ON GOOGLE AND MONETIZE WITH ADS

Or waste your time, money, and other resources if you want to
 
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you make a lot of good points...

Also, I am one of the people that screams loud and clear that SEO is NOT worth it anymore, so I can't be included in the category of "predators" :p

These being said, SEO still works because google is not the only search engine. The biggest problem is that the people who don't know / don't care about SEO (which is google's preferred market and which, sadly, make up over 90% of humans) don't care in the slightest that google is treating SEOs "unfairly" (and I put "unfairly" in quotes because - like it or hate it - google have the right to do whatever they want with their products and platforms).

So, as long as the majority of people don't know, or don't care that google is treating us (the SEOs) bad, nothing can be done about it as it's the masses that have the power to tank google (can you imagine 90% of the world's population stopping using google for 1 month? That would be devastating to google's profits but who's going to convince 90% of the population that google is evil?)

Anyway, SEO is not fully dead as long as other search engines exist, but google SEO has become exclusive....
 
Example A = Authority Hacker shut down their 8 figure business selling courses on SEO because they know nothing works anymore (thankfully they are good people)
Nice and True its happening, People start selling method when their all method fails.
 
SEO is changing rapidly for sure!

The old keyword > content > links = $$$, is on the way out.

What is the new gold again? We are the alchemists!
 
SEO is evolving fast—still worth it, but only if you adapt beyond just ranking with content and ads.
 
Knowledge from the start. Thanks for sharing those insights with us and welcome the BHW forum!
 
SEO and search engines are evolving rapidly with the rise of AI-generated content, making SEO even more important for ranking websites. However, it takes more effort to stay on top!
 
it’s something more beginners need to hear. The landscape really has shifted, and blindly following outdated SEO dreams can waste a ton of time and money. Smart advice: adapt or look beyond Google if you're just getting started.
 
To be honest, seo has never worked. No matter how hard you try, you won't be higher in search results than ads for even $1.
 
SEO for monetizing with ads has definitely become tougher, especially post-HCU—diversifying beyond Google is crucial now.
 
This hit hard, honestly. Feels like the golden days of ranking simple content and making decent ad money are gone. Google’s basically squeezing out the little guys. But I still think there’s room if you’re smart about it like using SEO to support a brand or product, not just relying on traffic alone. It’s way harder now, no doubt, but maybe not 100% dead if you adapt.
 
SEO is definitely tougher now, especially post-HCU, but niche authority and multi-platform strategy still hold value. Diversify beyond just Google if you want to survive in 2025.
 
Hey guys, one thing you see all the time on this forum or the SEO sub on red or other places that talk about this is noobs coming in asking 'is SEO still worth doing'

Well, if the question is in regards to ranking on Google with free traffic to put up display or affiliate ads or sell something else.... the answer is sadly no

Example A = Authority Hacker shut down their 8 figure business selling courses on SEO because they know nothing works anymore (thankfully they are good people)

Example B = Just go to Google and put 'best x in city' and replace x with something like bacon cheeseburger and city with any city that isn't one of the 10 or 15 biggest in the US.... what do you see?

If an AI answer hasn't already taken up page 1 then you will get a giant Google map, some Yelp and TripAdvisor lists, some old TripAdvisor, Reddit, and other forum posts, and maybe a link to a burger restaurant

What don't you see? Local bloggers, travel bloggers, local newspapers, local tv stations, or niche/informational sites on food or burgers or beef or whatever

You can replicate that across millions of 'best x in city' keywords yourself, and 99.99999% of the time its exactly like I just laid out


Local isn't the only area that they have ruined, its just the easiest one to explain to someone who isn't too deep into SEO

I have also seen some threads on here dissing former SEO superstars (said jokingly), like there was one talking about how Jon Dykstra's no link building strategy turned out to be a bad one because he lost his ass with the HCU

Well, the links wouldn't have mattered, 99.9% of all small publishers lost their ass with the HCU, no reason to throw shade on anyone who did


So why am I making this thread? Because both here and on other forums when any noob comes by to ask if they should still get into SEO the first responders are always people selling courses or products in the SEO industry that sadly don't have the same character the Authority Hacker guys do

They use these forums to find new customers, they are predators, and they are happy to take the money of any prey they can because they know they won't be able to much longer

DO NOT GET INTO SEO IF BY SEO YOU MEAN BUILDING WEBSITES TO RANK ON GOOGLE AND MONETIZE WITH ADS

Or waste your time, money, and other resources if you want to
Well Put
 
The golden age of SEO is over, follow the changing times and improve.
 
I think you mean the 2007-2015 age of ranking sites with the 3-5% keyword density, 1000 words article and 20 PBN backlink days are over

That hasn’t worked since a decade ago, SEO isn’t dead, just the old method of ranking is.
 
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