BM Warm-Up Guide for Gambling Ads

[VanlamAGC]

1. Start with clean assets:
Begin with a fresh Business Manager, verified domain, new ad account, clean page, and an aged Facebook profile (ideally with real friends and activity).
2. Run whitehat (WH) campaigns first:
Launch safe whitehat ads (e.g., ecom, blog traffic, app installs) for 3–5 days. Keep the spend low ($10–$50/day) and use standard creatives with good engagement.
3. Build trust & activity:

• Add payment method early
• Verify business info (if available)
• Connect verified domain
• Assign multiple users to simulate a real team

4. Gradual transition:
After 4–7 days, begin testing soft angles (e.g., quizzes, news-style prelanders). Do not use direct gambling creatives yet.

5. Use cloaker carefully:
Once the BM gains trust, start cloaking and push stronger angles. Monitor feedback score, ad disapprovals, and account health closely.

 

[littyagain]

Good post, thanks for the info. Imho the most important is to have good ad account provider, especially if it has a good spending history. The better/older the ad account the longer you will run ads and get problems along the way

UP!

 

[VanlamAGC]

Good post, thanks for the info. Imho the most important is to have good ad account provider, especially if it has a good spending history. The better/older the ad account the longer you will run ads and get problems along the way

UP!

Totally agree. A good, aged ad account with solid spend history and clean behavior is like gold—way less likely to get flagged, and if issues come up, they’re easier to recover. It gives you a serious edge, especially for scaling or running gray/black hat stuff.

 

[VanlamAGC]

Is anyone interested in this issue?

 

[vicarious25]

I am highly interested in this, starting to run gambling ads next week

 

[VanlamAGC]

I am highly interested in this, starting to run gambling ads next week

Yeah. Good luck to you!

 

[Retracra]

Good post thank you

 

[Williams91]

It is also very important to mask the ad content thoroughly.

 

[VanlamAGC]

Good post thank you

You're welcome. Are you run Facebook ads for gambling too?

 

[VanlamAGC]

It is also very important to mask the ad content thoroughly.

Yes, it is essential to avoid ad account and campaign bans.

 

[rama2you]

Thank You!

Can you tell me if Proxy Works?

 

[VanlamAGC]

Thank You!

Can you tell me if Proxy Works?

Yes. We still use proxies to open accounts on multiple devices

 

[Retracra]

You're welcome. Are you run Facebook ads for gambling too?

not personnaly, but i did in the past, and currently 3 of my clients are running in gambling related ads

 

[VanlamAGC]

not personnaly, but i did in the past, and currently 3 of my clients are running in gambling related ads

Oh, so you are also an agency that rents out advertising accounts?

 

[Retracra]

Oh, so you are also an agency that rents out advertising accounts?

Yeah, currently I am—got a few clients running gambling-related ads through stable setups. It’s not like open rental or public offers, more like working with people I trust and making sure the whole system is clean from the start. That’s the only way it works long-term with this niche. Facebook’s strict, but with the right warm-up, strategy, and structure, it’s possible to run solid without constant bans.

 

[VanlamAGC]

Yeah, currently I am—got a few clients running gambling-related ads through stable setups. It’s not like open rental or public offers, more like working with people I trust and making sure the whole system is clean from the start. That’s the only way it works long-term with this niche. Facebook’s strict, but with the right warm-up, strategy, and structure, it’s possible to run solid without constant bans.

Do you often face instability of Facebook policies, as well as advertising accounts?

 

[Retracra]

Yeah bro, it happens a lot. Meta changes stuff randomly, even if your ads and setup are clean. One day it’s spending fine, next day the ad just stalls or gets flagged. It’s usually tied to trust score, account history, or how stable the whole setup is (IP, payment, warm-up, etc). That’s why agency-level accounts run smoother — they already have trust and less throttling. If you're tired of testing random stuff, it helps to work with solid setups that are already proven to handle BH niches better.

 

[mrstacking]

short but accurate advice for starting with fresh accounts

 

[discreet_advantage]

1. Start with clean assets:
Begin with a fresh Business Manager, verified domain, new ad account, clean page, and an aged Facebook profile (ideally with real friends and activity).
2. Run whitehat (WH) campaigns first:
Launch safe whitehat ads (e.g., ecom, blog traffic, app installs) for 3–5 days. Keep the spend low ($10–$50/day) and use standard creatives with good engagement.
3. Build trust & activity:

• Add payment method early
• Verify business info (if available)
• Connect verified domain
• Assign multiple users to simulate a real team

4. Gradual transition:
After 4–7 days, begin testing soft angles (e.g., quizzes, news-style prelanders). Do not use direct gambling creatives yet.

5. Use cloaker carefully:
Once the BM gains trust, start cloaking and push stronger angles. Monitor feedback score, ad disapprovals, and account health closely.

I would say that this method has its place, but I want to share my experience that no matter what the account is it can still get blocked and also I want to say that we run ads with ads that are just not seen by Facebook moderation and we don't even warm up the accounts before launching so the method of running test campaigns before launching bh ads can fail just because of random blocking from Facebook

 

[varrper]

The most important thing in this whole chain is knowing how to set up ads that bypass moderation. Because if you don't know how to do this, even the most expensive and well-established account won't help you; sooner or later, it will be blocked.