Ask me About Gambling BlackHat Ads

[snkrsresell]

Hello snkrsresell,
I think I've answered that before.
I don't create accounts my own, I rent accounts from MCC Providers

I know. I rent google ads agency accounts too.

Some of these accounts, even if provided by an MCC that has done advertiser verification, are affected by something called BOV (Business Operation Verification form to submit if you want to run ads).

This is the first time this has happened to me:

 

[samthevick]

I know. I rent google ads agency accounts too.

Some of these accounts, even if provided by an MCC that has done advertiser verification, are affected by something called BOV (Business Operation Verification form to submit if you want to run ads).

This is the first time this has happened to me:

View attachment 436486

Oh I see. In that case just contact your provider with this info. That happened to me one time only, not sure if it was a flag about something, they canceled the account and issued me a new one

 

[snkrsresell]

Oh I see. In that case just contact your provider with this info. That happened to me one time only, not sure if it was a flag about something, they canceled the account and issued me a new one

My supplier also suggested this. I think this is the best method.

I've already been able to spend 50k on a google ads account, and I've never been asked to do that.

I think it's partly luck, but also the quality of the website content you offer in the ads, and of course you have to be careful not to make aggressive moves, like drastically increasing the budget.

As far as I can see, this is rare.

But it worries me lol.

 

[reviewFixer]

I am managing to spend around ~20k$ per ads accounts.
Profit will not be disclosed here, as it depends a lot of what you are promoting

Do your merchants ever get penalized by google for example?

 

[reviewFixer]

I am managing to spend around ~20k$ per ads accounts.
Profit will not be disclosed here, as it depends a lot of what you are promoting

Well, sorry to bother, but having an ads account still alive after spending 20k is alright-ish, but you might want to share some things like visitors to sign up conversion and sign up to FTD metrics, then I can figure out the rest myself, am industry expert and have led whole affiliate and marketing teams several times.

And maaybe whats the LTV of the FTDs, I know, not all metric are your own doing and responsibility, but a bit more transparency would be good @samthevick , the casinos are promoting first and foremost the welcome bonus package and want FTDs, maybe some further down the road benefits like cashbacks and loyalty programs, but you are paid to generate FTDs.

How many FTDs do you manage to get on average out of the 20k budget and whats the deposit value, you know every casino checkl their aff trsaffic quality this way. If you manage to post google ads for this industry, you should have good conversion rates.

 

[reviewFixer]

Quick P.S:
One of the recent Ad Accounts that I just created the Bh Campaign. As you can see, there is no issue with Google, everything running as smooth as always. In this one I am running a safer one, starting from 10$/day and increasing it 10% per day.
View attachment 422090

Okay, lets do this:

• Clicks per $:
  $120 buys 550 clicks
  → 550 / 120 = 4.58 clicks per $1
• $20,000 investment =
  20,000 × 4.58 = 91,667 clicks
• Signup rate: 5% (still generous in gambling)
  → 91,667 × 0.05 = 4,583 signups
• FTD conversion rates:
  
  • 10% of signups → 458 FTDs
  • 20% of signups → 917 FTDs
  • 25% of signups → 1,146 FTDs
• Average deposit value: $20
  
  Let me know if I am way off, I do not think I am.
  
  Then:
  
  
  

  FTD Rate	FTDs	Revenue (FTDs × $20)		Profit	ROAS	Cost/FTD

  10%

  458

  $9,160

  -$10,840

  0.46x

  $43.67

  20%

  917

  $18,340

  -$1,660

  0.92x

  $21.81

  25%

  1,146

  $22,920

  $2,920

  1.15x

  $17.45

Keep in mind these are gross gaming revenues, slot casinos have a 4% house advantage which translates to 13% GGR up to 35% on a good day, while Sportsbooks have around 10% house advantages.

So the casino is deep in the red with this, especially if you charge rev share beyond that, however, if the life time value of your depositors exceeds 100usd NGR, the casino will do fine and be happy with you.

As far I am concerned, if you hit the above assumed numbers, I would recommend/hire as consultant.

 

[samthevick]

Do your merchants ever get penalized by google for example?

Hello reviewFixer, I didn't totally understand your question, but I don't think so? All bans / penalizations happen to me and not to my Provider

Well, sorry to bother, but having an ads account still alive after spending 20k is alright-ish, but you might want to share some things like visitors to sign up conversion and sign up to FTD metrics, then I can figure out the rest myself, am industry expert and have led whole affiliate and marketing teams several times.

And maaybe whats the LTV of the FTDs, I know, not all metric are your own doing and responsibility, but a bit more transparency would be good @samthevick , the casinos are promoting first and foremost the welcome bonus package and want FTDs, maybe some further down the road benefits like cashbacks and loyalty programs, but you are paid to generate FTDs.

How many FTDs do you manage to get on average out of the 20k budget and whats the deposit value, you know every casino checkl their aff trsaffic quality this way. If you manage to post google ads for this industry, you should have good conversion rates.

I appreciate your questions.

I understand what you're trying to get here, but honestly, it really depends from what locations are you targeting, what offers are you getting, etc.

I work directly with casinos, which means I have access to offers most people don’t. I mainly run on CPL and CPP goals — sometimes Rev Share or Hybrid deals depending on the campaign.

I'm totally open to tell you some of my stats. I hope that gives you and bhw people some motivation.




For this deal in specific, I don't have access to their deposit values, I do have access instead, to number of repeated deposits.

Google it's a headache, but it is being really profitable because of the leads quality. As I always say, for me, personally, it's what works the best.

I know people that run Pop Ads and say that's super profitable as well. It's all really about testing

 

[reviewFixer]

Hello reviewFixer, I didn't totally understand your question, but I don't think so? All bans / penalizations happen to me and not to my Provider

I appreciate your questions.

I understand what you're trying to get here, but honestly, it really depends from what locations are you targeting, what offers are you getting, etc.

I work directly with casinos, which means I have access to offers most people don’t. I mainly run on CPL and CPP goals — sometimes Rev Share or Hybrid deals depending on the campaign.

I'm totally open to tell you some of my stats. I hope that gives you and bhw people some motivation.


View attachment 436490

For this deal in specific, I don't have access to their deposit values, I do have access instead, to number of repeated deposits.

Google it's a headache, but it is being really profitable because of the leads quality. As I always say, for me, personally, it's what works the best.

I know people that run Pop Ads and say that's super profitable as well. It's all really about testing

Thank you for your reply, yes, I was wondering if the casinos ever get hit with seo penalties or such rather than the external 3rd party provider, appeciate the reply.

Yes, GEOs are very different, I know, that is why i assumed some historical avergae GEO metric, honestly, 715 ftds from 3900 regs is a solid conversion rate, while the cost might be a bit steep at first sight, its up to the casino to retarget the traffic that didnt convert, I consider such campaigns a hybrid of branding and CPA, for a one man shop, you are doing a very decent job.

Industry insider approved

 

[samthevick]

Thank you for your reply, yes, I was wondering if the casinos ever get hit with seo penalties or such rather than the external 3rd party provider, appeciate the reply.

Yes, GEOs are very different, I know, that is why i assumed some historical avergae GEO metric, honestly, 715 ftds from 3900 regs is a solid conversion rate, while the cost might be a bit steep at first sight, its up to the casino to retarget the traffic that didnt convert, I consider such campaigns a hybrid of branding and CPA, for a one man shop, you are doing a very decent job.

Industry insider approved

Hehehe, I was suspecting something there

But well, yes. Some campaigns end up feeling more like brand building + CPA than pure performance. Like you said, casinos know how to retarget, and when the LTV is strong, it usually evens out.

Appreciate the approval

 

[Kuralbay]

Is it possible to run Google Ads for banned keywords, such as "counterfeit money," for example (just using this as a hypothetical, not my actual niche)?

 

[samthevick]

Is it possible to run Google Ads for banned keywords, such as "counterfeit money," for example (just using this as a hypothetical, not my actual niche)?

Hello kuralbay.
I do not endorse nor do agree with that, but, you probably could be able to run it.

 

[samthevick]

Hello guys.

After 6 pages of comments, many people sending me messages personally and thanking me, I want to disclose some things:

1. - This thread was created to help everyone that's starting on their bh experience, and to, help even people that's on bh already.

When I first looked at blackhat advertising, I searched for bh this , bh that and I really had difficulties finding content about that. I truly believe that anyone that reads this entire thread, white expert people going on here, you could find some answers, and expert answers for what you're looking for. And the good part is, you can still ask questions, I will contribute with my best tips for everyone out here.

2. - I am not a Google Ads Account Provider

Yes, I can recommend you the providers I work with, which I already recommended to a few members, but please, understand, I do not have any connection with them, except me doing ads with their accounts.

3. - I'm NOT Selling ANYTHING

Yes. Please understand, this is a thread for you to learn at cost free. I do not want anyone to pay me a single penny. That's happily my contribute to BHW.
By that, it does not mean that one day I couldn't sell a Guide to BlackHat Ads, but honestly? I have too many work to do, that is not in my list, nor at the end for now.

4. - I've received a few messages from some members asking if I could do BH ads to their service

I'm already managing some clients ads, I'm managing my own ads, I don't really have time for no one else at the moment. My schedule is really full, I appreciate you understand that.

 

[reviewFixer]

I did actually, and aimed India. The problem with india is that people sent the message, everything ok but then they just said like, who are you? ahahahha
You need to test on your country target

Ah yes, here you need something like where aomeone says "I am the affiliate or VIP Manager at xyz", the data is always from a 3rd party affiliate(in case they ask).

 

[reviewFixer]

I'm doing RevShare gambling offer in 3rd world countries, expecting 5x–15x ROAS long-term, depending on player retention.

This is smart, as most affiliates when they grow bloated, start extracting/borderline extorting money, via hybrid deals or pure CPA arrangements, while the ones with truly solid traffic can easy do with rev share only.

Additionally, you should perhaps offer them retargeting integrations yourself, if they have the ability to integrate tracking pixels, theres 2,3 efficient providers out there, it is a nice cross sale to top things off. Just use the argument that retention is 5 times cheaper than acquisition in this industry.

 

[samthevick]

Ah yes, here you need something like where aomeone says "I am the affiliate or VIP Manager at xyz", the data is always from a 3rd party affiliate(in case they ask).

Hmm, interesting. I tried answering like "I'm official partner of x casino" but no one ever clicked the link
At this point it was when I was testing Facebook for a brand in India, I tried getting people out of In-App browser (because my affiliate does not save cookies if it is in In-App Browser) and I haven't had any success. After that I tried Message Campaign sending them to WhatsApp providing the link with XYZ bonus for signup. Maybe I could consider trying it again, I need to take a look at that data. If i'm not wrong the CPC on that campaign was insanely high

This is smart, as most affiliates when they grow bloated, start extracting/borderline extorting money, via hybrid deals or pure CPA arrangements, while the ones with truly solid traffic can easy do with rev share only.

Additionally, you should perhaps offer them retargeting integrations yourself, if they have the ability to integrate tracking pixels, theres 2,3 efficient providers out there, it is a nice cross sale to top things off. Just use the argument that retention is 5 times cheaper than acquisition in this industry.

Unfortunately they don't really accept integrating it, but I'm good for now with getting new clients. Maybe when uncle google stops giving me good leads I'll think about changing something

 

[titodez]

Say what is important for the campaign:
Keywords purchased (keywords blacklisted by Google ads)
Keywords on the landing page (keywords blacklisted by Google ads)
External links on the page (for example, if they link to a site rejected by Google ads


For example, you should be careful to use broad keywords, for example:
casino
or specific keywords in exact match only such as:
[Best reliable online casino]
are suitable and Google doesn't pay attention to them.

Does Google only pay attention to the landing page or also to purchased keywords? If Google pays attention to purchased keywords, how can profitable keywords be used in the end while minimizing unnecessary keywords?

Does Google also pay attention to the links on the landing page? If you have a landing page with no content except for a sort of 18+ pop-up and a link to the money site, is it necessary to cloak the link? If so, how?

Can you describe the kind of landing page you show to Google?

 

[reviewFixer]

Hmm, interesting. I tried answering like "I'm official partner of x casino" but no one ever clicked the link
At this point it was when I was testing Facebook for a brand in India, I tried getting people out of In-App browser (because my affiliate does not save cookies if it is in In-App Browser) and I haven't had any success. After that I tried Message Campaign sending them to WhatsApp providing the link with XYZ bonus for signup. Maybe I could consider trying it again, I need to take a look at that data. If i'm not wrong the CPC on that campaign was insanely high

Ah yes, go straight for the kill "Am VIP manager @(brand) , mate, it would help if you are in touch with the casino and they can get you something like a couple rupees worth of free spins or free money, just a little bit, upon get request, you know, then you kinda "prove" partnership/collaboarration with the brand , for example they configure some bonus for you, or even regular welcome deposit bonus whoich give some more than regular sign ups(most casinos will be up for it, if they can technically do it) then the url would be someting like casinobrand.com/?affiliate=you?campaign=thisandthat, once they click , theyll have some gift on their accounts and theyll be attributed to you.

We often did this at some brands

 

[singhamar981]

Okay, lets do this:

• Clicks per $:
  $120 buys 550 clicks
  → 550 / 120 = 4.58 clicks per $1
• $20,000 investment =
  20,000 × 4.58 = 91,667 clicks
• Signup rate: 5% (still generous in gambling)
  → 91,667 × 0.05 = 4,583 signups
• FTD conversion rates:
  • 10% of signups → 458 FTDs
  • 20% of signups → 917 FTDs
  • 25% of signups → 1,146 FTDs
• Average deposit value: $20
  
  Let me know if I am way off, I do not think I am.
  
  Then:
  
  
  

  FTD Rate	FTDs	Revenue (FTDs × $20)		Profit	ROAS	Cost/FTD

  10%

  458

  $9,160

  -$10,840

  0.46x

  $43.67

  20%

  917

  $18,340

  -$1,660

  0.92x

  $21.81

  25%

  1,146

  $22,920

  $2,920

  1.15x

  $17.45

Keep in mind these are gross gaming revenues, slot casinos have a 4% house advantage which translates to 13% GGR up to 35% on a good day, while Sportsbooks have around 10% house advantages.

So the casino is deep in the red with this, especially if you charge rev share beyond that, however, if the life time value of your depositors exceeds 100usd NGR, the casino will do fine and be happy with you.

As far I am concerned, if you hit the above assumed numbers, I would recommend/hire as consultant.

This is for which Geo?

 

[Xtsudeep]

If the Casino is a Reputable and Well Known brand I send them directly to the website.
If it's a new casino or with low search, I do work on some tests with landing pages. Informative lp about casino, top 10 casinos with their referall, etc.

In this scenario, are you using cloaking or not, since these are pre-landers?

 

[DominykasMP]

Does website url have any influence for account suspension? For example i am selling "apple" production, but my website domain is aplee etc