Does targeting really work in Google Display Ads?

[GreenShadow]

I am running a google display campaign & targeting only people above the age of 35 & completely disabled unknowns. Settings screenshot: http://prntscr.com/HXt4IGtjOqI9

I opened few of the websites where my ad was placed by google & I happen to find the ad I am running. What is strange is that I am not logged into my google account for google to know my age plus my browser was in incognito.

I also tested the same on different laptops where google account is nowhere connected. How can google show my ads to random people when I have clearly wanted my ads to be shown to people above the age of 35? What am I missing?

 

[Jett CloakSphere]

If I may ask - what is your niche?

 

[GreenShadow]

If I may ask - what is your niche?

How does that matter? Weight lose

 

[please read]

GDN has always done nothing but burn budget when we tried it.

 

[wamba]

GDN has always done nothing but burn budget when we tried it.

And what did work? spending money in ads is like slot machine. You roll and roll hoping to win something. The house always wins.

 

[Hubert0]

When you target the right audience, you minimize the cost of ineffective clicks, which helps you optimize your advertising budget.
The targeted audience you choose will be more likely to engage with your ads, leading to higher metrics like CTR (click-through rate), thereby improving the effectiveness of your advertising campaign.

 

[please read]

And what did work? spending money in ads is like slot machine. You roll and roll hoping to win something. The house always wins.

It's not that Google Ads don't work in general. The problem is GDN sends a bunch of junk traffic.

 

[wamba]

It's not that Google Ads don't work in general. The problem is GDN sends a bunch of junk traffic.

So how do people get any traffic nowadays other than by pure luck due organic algorithm placing your content in front of people's screens?

 

[DominykasMP]

Remember to always turn off optimized targeting, which you can find in ad group settings -> edit ad group targeting. With optimized targeting setting being on, your provided audience is just a signal for google algorithm, not a target audience.

 

[Ankurchauhan63]

What is Price I need this service

 

[VitalyProkofiev]

GDN is shitty shit these days

 

[NightNova]

Targeting in Google Display Ads is effective, but the results depend a lot on how you set it up and the type of business you're in.

 

[shadowhunter55]

Completely waste of money and shit load of bot clicks. Don't run it.

 

[HyperNova Ads FB]

Content Targeting: Google may serve your ads on sites that attract a broader audience, even if your demographic targeting is set. This can lead to ads being shown to users outside your intended audience.

 

[sjmasku]

Yes, you should target your campaign to the right audience to optimize the results of your ads.