I am about to buy a blog website but am not sure about the pricing, I have an offer of $1000. Is it correct worth?
1- Domain is 5 years old with many backlinks, but Whois shows 3 months old so I guess it is expired domain. Your comment?
2- The website has monthly traffic of ~9k based on WebSimilar and Google Analytics. 20% traffic is from Mobile, and 80% is from Desktop. Google traffic is 10%, 30% is from Bing, 50% is from social media like Twitter/Facebook/Telegram, and 10% is direct traffic. Your comment?
3- The website has 50 posts indexed in Google, while the website has about 150 posts, and 100 still need to be indexed. It has about 200 backlinks, and DA is 10, and a spam score is 3%. Your comment?
4- The asking price is $1000. Your comment?
5- The website is not Adsense-approved yet, so what is its price with Adsense and without Adsense?
6- What else is important to check?
You're asking all the right questions — buying a blog is a big decision, and there are a few red flags and considerations in your situation. Here's a breakdown point by point:
1. Yes, it's very likely an expired domain that was dropped and re-registered 3 months ago.
This means the previous backlink profile might still exist, but Google may not give full credit anymore.
You'll need to check the archive.org history (Wayback Machine) to see what the domain was used for before and if it was ever penalized or abused.
Action:
Use archive.org and check historical use.
Check for previous spam or unrelated content.
2. 9k traffic/month is decent for a blog, but the quality of traffic matters more than the volume.
Only 10% from Google = low organic trust/ranking.
50% from social = likely pumped via posts or even automation, and not always consistent.
30% from Bing = unusual unless it’s ranking for some long-tail or low-comp keywords.
High Desktop traffic = B2B or less mobile-focused content (could be OK).
Action:
Ask for GA read-only access to verify traffic sources and bounce rate.
Run a check on ahrefs.com, similarweb.com, or seranking to compare traffic estimation.
Be careful - social traffic dies fast without constant posting or automation.
3. 150 posts with only 50 indexed = potential crawl/indexing issue or low-quality content.
DA 10 and 200 backlinks is okay for a small blog, but DA can be misleading.
3% spam score is acceptable (but check backlink profile).
Action:
Use Google Search Console (if seller has it) to check for indexing problems.
Manually review the content quality (is it original, readable, helpful?).
Check backlinks on Ahrefs or Moz for any toxic or irrelevant links.
4. Based on info, this is on the high side unless traffic is monetizable.
Blogs usually sell for 20–35x monthly profit. So:
If it's not earning yet → speculative investment.
If you're just buying content + traffic + age, $500–800 might be more reasonable without solid earnings.
Action:
Negotiate price based on content quality + traffic source stability + indexing issues.
Ask seller to show any revenue history (even affiliate or sponsored posts).
5. Adsense Status
Not approved yet = Value is lower
Adsense approval means the site passed Google’s trust/quality standards.
Without it, you may need to fix content issues or wait weeks for approval.
Without Adsense: ~$600–800
With Adsense + some monthly revenue: $1000 might be fair
6. Here's what else you should review:
Hosting/Tech setup – Is the site fast? Any errors? Use GTmetrix or PageSpeed Insights.
Content originality – Run plagiarism checks with Copyscape or Grammarly.
Email list or community? Adds value.
Social accounts included? (If traffic comes from Twitter or Telegram, ask for access).
Is it monetized at all? Affiliate links, offers, lead capture?
You're looking at a site with:
Moderate traffic but questionable quality
Weak indexing and domain history risk
No monetization or Adsense
High social dependence
Suggested value: $600–750 unless you confirm the content is good and monetizable.
