tompots
Elite Member
- Dec 11, 2011
- 5,775
- 4,871
Everyone’s chasing seo, smma, and ai automation, but there’s a quiet goldmine sitting right in front of us custom web design for overlooked local businesses.most agencies push generic templates, but small businesses want unique, conversion focused sites that don’t look like every other wordpress theme. that’s where the money is.
what’s the play?
- target businesses that rely on bookings, barbers, mechanics, clinics
- offer a tailored experience, not just a site think branding, ux, seo optimized pages
- use underrated themes & plugins to stand out
- price based on value, not time a $2k site that increases revenue is cheap to them
bonus: where to find clients
- local facebook groups, business owners complain there all the time
- linkedin outreach, find businesses with outdated websites
- cold email with proof of concept, send a quick redesign mockup, it works