Saas Products

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Hello , i was wondering on how to promote Saas products (seo , smm , facebook ads ? ;should i begin by organic traffic ? , paid traffic ?) and what are the best affilate programs out there, and do i have to choose a niche ?,
I really appreciate your help
 
I’ll follow this thread since i’m interested aswell in this kind of information.

I’m planning to start my own SMM panel with my own smm services but that’s a really saturated niche worldwide looking forward to hear strategies how to grow , promote and bring customers organically to begin.
 
depends on your budget, try promoting it in niche fb groups, reddit and forums like bhw first
that way you'll at least know if there's a demand
 
Targeting a specific niche (e.g., SMEs, freelancers, sectors like project management or data analysis) allows you to better address needs and optimize your marketing efforts.
 
This is the most blackhole of SaaS / micro SaaS industry. I see hundreds and thousands of posts "I created saas in 30 days with AI"
But nobody says, you need to have:
-mailing userbase
-good reputation on some industry forums, groups, reddit
-good social profiles
-established huge Youtube channel
Nobody buy your saas if you just publish it on product hunt xD
 
Hello , i was wondering on how to promote Saas products (seo , smm , facebook ads ? ;should i begin by organic traffic ? , paid traffic ?) and what are the best affilate programs out there, and do i have to choose a niche ?,
I really appreciate your help
You should start with both ways, organic content +paid ads.

Of course you need to choose your product niche to start with, no matter for which ways. It means that you are targeting the right audience and user groups.
 
I run SEO and content clusters for long-tail SaaS keywords, slow but steady AF.
 
Start with organic traffic SEO and content are low risk and a great way to learn what works. You can try paid ads later. YouTube works really well for SaaS, either by making your own videos or working with creators. Also, answering common questions via AI tools or chatbots can help. Choosing a niche makes it easier to build trust. Are you planning to start with a website or go social-first?
 
Linkedin works best for promoting a SaaS. Usually most of the decision makers have a LinkedIn profile, and Linkedin outreach messages or inmails gets notified in their email inbox as well, thus more number of interactions happens over there.
 
As I work professionally in this field (Organic User Acquisition), the first step I would transfer from my experience would be Reddit. Generally, all micro and indie SaaS projects resort to this method. You can get your first MMR with Reddit, but this is not sustainable. Afterwards, for long-term organic users, you need to use SEO, SGE and AEO, produce original content, and find ways to be useful to your audience.
 
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