- Nov 28, 2017
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This guide explores fresh, actionable link building methods that go beyond the common tactics you already know.
I’m leaving out foundational, broken, free and paid guest posts, statistics, and PR strategies as I’ve already discussed in the previous posts.
Instead, here are 11 creative methods that can help you earn quality backlinks.
Each strategy comes with clear steps and outreach email templates where needed. Let’s dive in.
1. Skyscraper Technique
The Skyscraper Technique is all about outperforming popular content. The idea is simple: find a well-linked article in your niche, create a better version, and then reach out to those who linked to the original.Action Steps:
- Research:
Use tools like Ahrefs or SEMrush to find top-performing articles.
Look for posts with many backlinks.
Identify what makes them valuable (length, depth, visuals, unique insights).
- Create Superior Content:
Write a post that’s longer and richer in information.
Add updated data, fresh examples, and improved visuals.
Focus on making your content the best available resource on the topic.
- Outreach:
Find the websites that linked to the original article.
Send them an email explaining how your post is a superior resource.
Subject: Updated Resource on [Topic] – A Superior Alternative
Hi [Name],
I noticed you recently linked to an article on [Original Article Topic]. I’ve just published an updated and more comprehensive guide on the same subject, packed with new insights and examples. I believe it would add extra value to your readers.
Would you consider updating your link to my resource at [Your URL]? I’d be happy to answer any questions.
Thanks for your time, [Your Name]
This technique requires upfront effort but can earn you quality links from authoritative sites.
2. Infographic Outreach
Infographics can be highly shareable. They transform complex data into easy-to-understand visuals, making them perfect for earning links.Action Steps:
- Create a Compelling Infographic:
Choose a topic rich in data or trends.
Use tools like Canva or Piktochart to design a clear, engaging infographic.
Ensure the data is accurate and visually appealing.
- Publish and Promote:
Host the infographic on your website along with a brief article.
Write a short explanation of the data to provide context.
- Outreach:
Identify blogs, news sites, and social platforms that cover similar topics.
Email them offering your infographic for free use (with proper credit).
Subject: Free Infographic on [Topic] for Your Readers
Hi [Name],
I recently created an infographic on [Topic] that visualizes key data points and trends in a simple way. I think it would be a great fit for your audience at [Their Website].
Feel free to use it in your next article. All I ask is that you credit my site [Your URL] as the source.
Let me know if you’re interested, and I can send over the high-resolution file.
Best regards, [Your Name]
Infographic outreach not only earns links but also enhances your reputation as a resource of valuable data.
3. Scholarship Link Building
Scholarships are a win-win. You support education while earning .edu links, which are highly valuable for SEO.Action Steps:
- Develop a Scholarship Program:
Choose a niche-related scholarship with a modest prize.
Create a detailed page on your site outlining the scholarship, eligibility, and application process.
- Reach Out to Educational Institutions:
Identify universities, colleges, and scholarship directories that list opportunities.
Send them information about your scholarship program.
Subject: Scholarship Opportunity for [Your Niche] Students
Hi [Name],
I’m reaching out to share an exciting scholarship opportunity we’re offering in the field of [Your Niche]. Our [Scholarship Name] is designed to support students pursuing careers in this area.
I’d love for your institution to include our scholarship on your website or scholarship listings page. You can find all the details here: [Your Scholarship URL].
Thank you for considering our request. I’m happy to provide any additional information.
Best regards, [Your Name]
Scholarship link building not only earns quality links but also positions your brand as socially responsible.
4. Link Reclamation / Unlinked Mentions
Sometimes, your brand is mentioned online without a link. You can turn these mentions into valuable backlinks with a bit of outreach.Action Steps:
- Monitor Mentions:
Use tools like Google Alerts, Mention, or BuzzSumo to track your brand mentions.
Identify articles or posts where your brand is mentioned without a hyperlink.
- Outreach:
Reach out to the site owners and politely ask for a link addition.
Subject: Quick Update on Your Mention of [Your Brand]
Hi [Name],
I noticed that you mentioned [Your Brand] in your recent article on [Topic]. I really appreciate the shout-out!
Would you consider adding a hyperlink to our website ([Your URL]) so your readers can easily learn more about us?
Thank you for your support.
Best regards, [Your Name]
This tactic converts missed opportunities into strong backlinks with minimal effort.
5. Creating Free Tools and Widgets
Offering a free tool or widget can attract natural links. People love useful resources they can embed on their sites.Action Steps:
- Develop a Simple Tool:
Identify a common problem in your niche and create a solution.
This could be a calculator, a quiz, or a small widget.
- Host the Tool on Your Site:
Create a dedicated page with clear instructions on how to use the tool.
- Outreach:
Contact bloggers and websites in your niche.
Offer them the chance to embed your tool on their sites, with a backlink to your page.
Subject: Enhance Your Site with a Free [Tool/Widget]
Hi [Name],
I developed a free [tool/widget] that helps with [describe the problem it solves]. I believe it could be really useful for your audience at [Their Website].
You’re welcome to embed it on your site, and it would be great if you could include a credit link back to my page ([Your URL]).
Let me know if you’re interested, and I can provide the code.
Thanks, [Your Name]
Free tools and widgets build authority and attract links naturally while providing lasting value.
6. Testimonial Link Building
Offering testimonials is a friendly way to earn a backlink. Companies love showcasing genuine customer feedback.Action Steps:
- Identify Products/Services:
Think of products or services you genuinely appreciate and have used. - Write a Testimonial:
Craft a sincere, detailed review explaining how the product or service helped you. - Reach Out:
Contact the company and ask if they can feature your testimonial on their website with a link back to your site.
Subject: Testimonial for [Product/Service Name]
Hi [Name],
I’ve been using [Product/Service Name] for a while now, and it has made a significant difference in my [describe benefit]. I would love to share my experience on your website if you’re interested.
If possible, could you include a link back to my site ([Your URL]) along with my testimonial? I believe it would be mutually beneficial.
Thanks for considering my request.
Best regards, [Your Name]
Testimonial link building builds trust while providing a natural backlink from reputable companies.
7. Local Sponsorships and Community Involvement
Supporting local events, charities, or community projects can earn you high-quality links from local organizations.Action Steps:
- Find Local Opportunities:
Look for community events, sports teams, or charities that align with your brand. - Offer Sponsorship or Support:
Provide a donation or sponsorship.
Ensure your logo and website URL are included in their promotional materials. - Outreach:
Contact event organizers or local media to highlight your involvement.
Subject: Sponsorship Opportunity for [Event/Organization Name]
Hi [Name],
I’m reaching out to express my interest in sponsoring [Event/Organization Name]. I believe in supporting our local community and would love to contribute.
In exchange, could you include a mention and a link to my website ([Your URL]) on your event page or newsletter?
I look forward to your response.
Best regards, [Your Name]
Local sponsorships help build a positive brand image and generate authoritative backlinks from community sites.
8. Podcast Guesting and Appearances
Podcasts are a growing medium. Being a guest on a podcast can build your authority and earn you natural backlinks when the show lists your bio.Action Steps:
- Identify Relevant Podcasts:
Search for podcasts in your niche. Focus on those that have engaged audiences. - Pitch Yourself:
Send a pitch highlighting what you can offer their audience. - Prepare Your Interview:
Share your unique insights and experiences. Make sure to provide value. - Follow Up:
After the episode airs, ask the host to include a link to your website in the show notes.
Subject: Guest Appearance on [Podcast Name]?
Hi [Name],
I’m a fan of [Podcast Name] and would love the opportunity to join as a guest. I specialize in [Your Niche] and have some insights that I believe would resonate with your audience.
If you’re interested, I’d be happy to provide further details and schedule a time for the interview. Additionally, it would be fantastic if you could include a link to my website ([Your URL]) in the show notes.
Thank you for your time, [Your Name]
Podcast guesting is a great way to reach new audiences and build high-quality links naturally.
9. Expert Roundups and Interviews
Expert roundups are powerful because they bring together voices from across your industry. They naturally attract links as experts share the content with their networks.Action Steps:
- Plan a Roundup:
Choose a relevant topic and invite several industry experts to share their thoughts. - Conduct Interviews:
Alternatively, interview a few key figures and compile their insights. - Publish the Post:
Write a post that highlights the experts’ opinions, with clear attributions. - Outreach:
Notify all contributors and ask them to share the post on their platforms.
Subject: Your Input on [Roundup Topic] for Our Latest Post
Hi [Name],
I’m compiling a roundup post on [Topic] and would be thrilled to include your insights. Your expertise in [Your Field] would add tremendous value to our article.
If you’re interested, please send me a short response (around 100 words) on [specific question]. Once the post is published, I’d love for you to share it with your audience.
Thank you for considering this, [Your Name]
Expert roundups boost your content’s authority and help you build a network of industry influencers who are likely to share your work.
10. Offer Corrections to Existing Article Statistics
Sometimes, articles contain outdated or inaccurate statistics. Offering corrections can earn you links, as website owners appreciate accurate data.Action Steps:
- Identify Articles with Errors:
Use tools or manual searches to find articles with outdated statistics in your niche. - Prepare Accurate Data:
Gather the latest statistics from reliable sources.
Ensure your data is clearly presented. - Outreach:
Contact the website owner or author. Politely point out the outdated data and offer your updated statistics, along with a link to your resource.
Subject: Updated Statistics on [Article Topic]
Hi [Name],
I recently read your article on [Article Topic] and noticed that some of the statistics might be a bit outdated. I’ve gathered some updated data from [Source Name] that could provide a more accurate picture.
Would you be interested in reviewing my findings? I’d be happy to share the updated information, and if you find it useful, you might consider updating your article with a reference to my resource ([Your URL]).
Thanks for your time and for producing such great content.
Best regards, [Your Name]
This method not only helps improve the quality of content online but also earns you authoritative backlinks.
11. Content Repurposing for Link Building
Repurposing content can extend its reach and earn links from various platforms. Transform one piece of content into multiple formats to appeal to different audiences.Action Steps:
- Select a High-Performing Article:
Choose a post that has performed well. - Repurpose into Different Formats:
Convert it into a video, infographic, slide deck, or podcast episode. - Publish Across Platforms:
Share the new formats on platforms like YouTube, Pinterest, SlideShare, or podcast directories. - Link Back to the Original:
Ensure every version includes a link to the original post on your site.
Take your popular post on “Effective SEO Strategies.”
Create a short video summarizing key points. Design an infographic that visualizes the data. Upload the slide deck to SlideShare. In each format, include a call-to-action and a link back to your detailed article.
This not only spreads your content further but also attracts natural backlinks as each platform links back to your original post.
Implement these 11 innovative link building strategies, and you can diversify your backlink profile and improve your site’s authority.
Each method is actionable, and with the included email templates, you have a head start on outreach.
Test these tactics, adapt them to your niche, and see which ones bring the best results.
Enjoy building quality links and watching your site authority grow!
