- Mar 22, 2013
- 6,272
- 10,985
Here is how I usually use Keyapp installs these days:
First of all I get them from keyapp.top (here is my ref link if you want to sign up through it)
Very important to say this because I saw a bunch of people making this mistake and I also made it myself:
Make sure to only buy keyword installs for keywords that REALLY reflect your app. For example, if you have a Baby Sleep Sounds app, do not buy or rank for the keyword "anxiety relax music" or something like this.
You might think: "hmm, it would be best if I rank #1 for as much keywords as possible", but you think wrong. Here is why: If you rank #1 for the wrong keyword, everyone who is really looking for a "anxiety relax music" app will scroll straight past your app. This means, the conversion rate will be low as hell....and a low conversion rate will hurt your overall rankings and ASO.
On the other hand, if you give people exactly what they are looking for, they will download it and you will have a high conversion rate.
Sounds all reasonable, right?
Lets get into my strategy:
I make paid ads (mostly through Google Ads and Apple Search Ads), wait for 3-4 days and then I set up a keyword install campaign.
Why? Because I want to keep it all as natural as possible. It should be a mix of REAL users, organic users and keyword installs. Then, I set up an advanced keyword install campaign. Mostly for 14 days (yes, two weeks) so I have a longterm influx of keyword installs.
To make it all look natural, I do it like this:
Day 1-4: Between 5 and 10 keyword downloads per day
Day 4-7: Between 10-15 keyword downloads per day
Day 7-10: Between 20-30 keyword downloads per day
Day 10-12: Between 10-20 keyword downloads per day
Day 12-14: Between 10-5 keyword downloads per day
If I need more downloads I increase number of downloads. The goal is to keep everything natural and to have a longterm ranking effect.
Another mistake people make is they buy keyword installs for 3 days with an absurd amount of installs like 300-400. This seems unnatural and it won't help you long term. They might even deindex you for this specific keyword, so you might completely waste the invested money.
Its really important to keep everything natural and look organic.
If you have a big budget, you can make your app reach the top charts and get a lot of organic traffic for one specific country. To do this, you need a lot of downloads for the country you want to get into the charts. Some countries are difficult, others are easier. For example, USA is very difficult. Its probably the main store everyone targets. Countries like Australia or also Canada are way easier to get into the top charts.
So, if you want to get into the top charts in these countries, you need as many downloads as possible in a short time. We want to show the app store the app got viral and suddenly popular.
Now you have two ways you can do this:
The legit way by simply targeting one specifc country on Google Ads/Meta Ads/Search Ads and just blast a shit load of money into this country to get downloads.
Or: You can use a mix of keyword installs and direct installs (also on keyapp.top) and start slowly with 20-30 downloads per day and over the next few days increase it to 300-400 downloads per day and then slowly decrease the number.
Example:
Day 1-3: 20-40 downloads / day
Day 3-6: 60-80 downloads / day
Day 6-9: 300-500 downloads / day (viral effect peak)
Day 9-11: 50-100 downloads / day (slowly declining)
Day 11-14: 20-40 downloads / day
There are also tools like Data.ai and so on that shows you how many downloads you need per day to rank in the top charts for a specific category. Keep in mind, every category for every country is different.
First of all I get them from keyapp.top (here is my ref link if you want to sign up through it)
Very important to say this because I saw a bunch of people making this mistake and I also made it myself:
Make sure to only buy keyword installs for keywords that REALLY reflect your app. For example, if you have a Baby Sleep Sounds app, do not buy or rank for the keyword "anxiety relax music" or something like this.
You might think: "hmm, it would be best if I rank #1 for as much keywords as possible", but you think wrong. Here is why: If you rank #1 for the wrong keyword, everyone who is really looking for a "anxiety relax music" app will scroll straight past your app. This means, the conversion rate will be low as hell....and a low conversion rate will hurt your overall rankings and ASO.
On the other hand, if you give people exactly what they are looking for, they will download it and you will have a high conversion rate.
Sounds all reasonable, right?
Lets get into my strategy:
I make paid ads (mostly through Google Ads and Apple Search Ads), wait for 3-4 days and then I set up a keyword install campaign.
Why? Because I want to keep it all as natural as possible. It should be a mix of REAL users, organic users and keyword installs. Then, I set up an advanced keyword install campaign. Mostly for 14 days (yes, two weeks) so I have a longterm influx of keyword installs.
To make it all look natural, I do it like this:
Day 1-4: Between 5 and 10 keyword downloads per day
Day 4-7: Between 10-15 keyword downloads per day
Day 7-10: Between 20-30 keyword downloads per day
Day 10-12: Between 10-20 keyword downloads per day
Day 12-14: Between 10-5 keyword downloads per day
If I need more downloads I increase number of downloads. The goal is to keep everything natural and to have a longterm ranking effect.
Another mistake people make is they buy keyword installs for 3 days with an absurd amount of installs like 300-400. This seems unnatural and it won't help you long term. They might even deindex you for this specific keyword, so you might completely waste the invested money.
Its really important to keep everything natural and look organic.
If you have a big budget, you can make your app reach the top charts and get a lot of organic traffic for one specific country. To do this, you need a lot of downloads for the country you want to get into the charts. Some countries are difficult, others are easier. For example, USA is very difficult. Its probably the main store everyone targets. Countries like Australia or also Canada are way easier to get into the top charts.
So, if you want to get into the top charts in these countries, you need as many downloads as possible in a short time. We want to show the app store the app got viral and suddenly popular.
Now you have two ways you can do this:
The legit way by simply targeting one specifc country on Google Ads/Meta Ads/Search Ads and just blast a shit load of money into this country to get downloads.
Or: You can use a mix of keyword installs and direct installs (also on keyapp.top) and start slowly with 20-30 downloads per day and over the next few days increase it to 300-400 downloads per day and then slowly decrease the number.
Example:
Day 1-3: 20-40 downloads / day
Day 3-6: 60-80 downloads / day
Day 6-9: 300-500 downloads / day (viral effect peak)
Day 9-11: 50-100 downloads / day (slowly declining)
Day 11-14: 20-40 downloads / day
There are also tools like Data.ai and so on that shows you how many downloads you need per day to rank in the top charts for a specific category. Keep in mind, every category for every country is different.
