I run a website in a highly competitive niche.
I made various backlinks including BH, WH, etc., but a few months ago the site went down for a few days and my site's ranking dropped significantly.
Since then, I have consistently worked on backlinks, and the number of organic kws terms has increased.
However, my site rarely reaches the top 10 rankings, and it feels like it's slowly dying.
Meanwhile, I see competitors with new domains and fewer backlinks outranking me.
Im looking for an expert who can accurately diagnose why my website is losing rankings and provide effective solutions.
*** If your goal is simply to sell backlinks or offer generic advice, please do not contact me.
*** If you can provide real, in-depth analysis and actionable strategies, I'll pay for it.
Thanks.
If it's English you're welcome to message it to me and I'll have a quick look.
I don't have time to do an in-depth analysis, but I don't charge for help. I don't like consulting. I prefer my time is my own and I have enough money already. What I need is more time.
Also, backlinks don't work as a quantity metric.
The more a site ranks, the more natural backlinks it will acquire which is why you'll often see backlinks spike after traffic goes up. This creates the impression that you need X numbers of backlinks to rank.
It's always quality, and all you risk doing with more backlinks is hurting your site. The only type of backlinks you should build are
1. Homepage links
2. Guest posts (Doing your own outreach)
3. Niche edits, known in the wider world as "link insertions". Most webmasters won't know what a niche edit is. (Again, do your own outreach unless you're overflowing with money)
4. Business listings
5. Business directories/niche directories.
4 and 5 are more about looking like a real brand. 2 and 3 are for sending PR and a freshness signal and 1 is for sending PR and trust(when you get homepage links that have links from strong sites, so you get a cnn links to homepage, homepage links to you. A->X->You. You are 2 hops away from the trusted source. This is actually the secret sauce in backlink building, but the hardest to get.
A guest post for example, you have cnn -> links to some page, some other page-> your site. You don't have a direct connection to it. You are diluted through 4 or 5 internal links.
It's like me saying "I work at the same university as <world renowed professor>" vs "I work on <world renowed professor>'s team"
which would you value more?
You also do get a boost if you get more relevant links. Relevance doesn't *matter*(at the site level, there should still be a contextual connection between the content), but I have observed that getting links from strong sites in your niche has a particularly strong effect.
It's like it passes some extra metric on. It could be trust, like in the case of being close to seed sites, or it could be a relevance strengthening effect like you'd get from having more topical authority. The exact technical nature of the metric isn't important, just that it exists, and if you CAN get any sort of link from sites in, or close to your niche, it will help a lot.
But think of the relevance links as a booster. You still want your regular outreach. This is your bread and butter and it keeps the site looking fresh. If people stop linking to you, it's a bad sign.
