I have handful of domains which has good SEO value and I don't want to lose their SEO value. I restore past archive content based on traffic spike but my concern is if I will restore content according to traffic spike, let us assume 2017 but the Forbes got the link on the anchor on the article published in 2020 then, what happened to that link? As in 2017 that article did not exist so, now the link is broken so, how restoring content via archive preserve the value of domain? What's the solution of this issue?
Web archive restoration process
- Thread starter Cinamika
- Start date
How? Please explain a little bit more
- Oct 28, 2020
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the whole point of restoring expired domains is to benefit from their backlinks (if they're good backlinks, of course, otherwise it won't matter) because good backlinks = good authority = good rankings for your site...
And since those backlinks link out to EXACT URLs, you obviously must restore those URLs exactly as they are, otherwise the new created URLs (by you) upon restoration will have no value.
For example... let's say that you find an expired domain called cinamika.com that used to be a site about pets.
And let's assume that one of its pages (so, in reality one of its URLs since that's what "pages" means in this context) got a link from an article on New York Times newspaper. And this link from NY Times will link out to a VERY specific URL slug (let's assume that the URL slug is /pet-food-stores-ny), which means that if you wish to enjoy the backlink from NY Times (which you do want, otherwise that's the point of bothering to restore this page??), you will want to restore the content + the URL slug of that page EXACTLY as they were when NY Times linked out to them.
If you intend to use this expired domain (cinamika.com) as your main website in the pets industry, and you wish to have a page on this website that deals with food stores in New York, the most sensible thing to do is to restore the content of the site as it existed when NY Times linked out to it, but also restore the URL slug (/pet-food-stores-ny) so you can benefit from that backlink from NY Times.
Of course, you can still create a new URL slug (let's say /food-stores-in-newyork), but this new URL slug (even if it still displays the exact same content that was on the page that NY Times linked out to from their article) will have no NY Times link pointing to it since the NY Times link only points to a very specific URL slug (ie /pet-food-stores-ny)
Probably I've overcomplicated the explanations a little bit, but it should still be easily understood regardless.
The point is, if you're going to restore expired domains so you can benefit from their backlinks (which is the main reason for restoring expired domains) you do need to restore everything EXACTLY as it was at the time of expiration otherwise - if you're going to change the content and / or the URL slug - you might as well not bother restoring the domain at all and just register a new one as the new URL slugs (regardless of whether they're on the expired domain or on a freshly registered domain) will have ZERO SEO value...
Also, listen to what @janist says in the future, he's very knowledge especially on expired domains, I've learned a lot from his guides myself...
I use waybackmachinedownloader(dot)com to restore my domains names. How will I ensure that the URLs slugs are restored properly?
- Jan 10, 2011
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It's fairly simple, if you use wordpress.
First you need to identify the pages of the old domains that have the most links pointed at it. Use ahrefs for that using the “best by links” under “Pages” and sort by “referring domains“. Then check each of these pages individually to see which ones you want to rebuild.
A hypothetical: Say your aged domain has most of its good links pointing to these pages:
You want to rebuild these URLs exactly like that to retain as much link equity as possible.
You either create new pages or posts with those exact same permalinks, or you use a plugin like https://wordpress.org/plugins/permalink-manager/ - which helps you to make the permalink of a page or post into anything you want, be that a .html, .php etc. pp
Then either add new content to these rebuilt pages, or use wayback content. But whatever you do, make sure to add internal links (homepage, other rebuilt internal pages, etc.).
Verify that it works by going to the original link sources.
That's mostly it.
First you need to identify the pages of the old domains that have the most links pointed at it. Use ahrefs for that using the “best by links” under “Pages” and sort by “referring domains“. Then check each of these pages individually to see which ones you want to rebuild.
A hypothetical: Say your aged domain has most of its good links pointing to these pages:
You want to rebuild these URLs exactly like that to retain as much link equity as possible.
You either create new pages or posts with those exact same permalinks, or you use a plugin like https://wordpress.org/plugins/permalink-manager/ - which helps you to make the permalink of a page or post into anything you want, be that a .html, .php etc. pp
Then either add new content to these rebuilt pages, or use wayback content. But whatever you do, make sure to add internal links (homepage, other rebuilt internal pages, etc.).
Verify that it works by going to the original link sources.
That's mostly it.
linkcrafter
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Restoring content via archive historical SEO value, but avoid broken links, you can update or redirect them to relevant, live content or a related page.
Thank you for your efforts
I have checked most of the links are live and those are not redirected to homepage. Hope redirecting to homepage is fine. I have another question is it good to restore content from the year where the images or layout is not properly arranged? As I have a domain that gained traffic in 2017 only in the months of March or April & all the months there's no snapshots archived. But in both of these months layout is not arranged properly such as image is not showing or video is missing, etc. As the purpose of restoring domain is related to the content to preserver SEO value. Do you think layout is also important? What to do in this case?
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Broken links can negatively impact your SEO, because they create a poor user experience and can give negative signal to search engines
- Jan 10, 2011
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Layout is not important.Thank you for your efforts
I have checked most of the links are live and those are not redirected to homepage. Hope redirecting to homepage is fine. I have another question is it good to restore content from the year where the images or layout is not properly arranged? As I have a domain that gained traffic in 2017 only in the months of March or April & all the months there's no snapshots archived. But in both of these months layout is not arranged properly such as image is not showing or video is missing, etc. As the purpose of restoring domain is related to the content to preserver SEO value. Do you think layout is also important? What to do in this case?
One more question, The support team of archiverix sent me this video as I was taking a wrong time stamp.
This is not my YouTube channel. But I am still confused as I usually take stamp or the month where the domain have spike in traffic. Suppose the spike came in 03/07/2017 here sometimes archive didn't have any data of this date so, I will select few months ago or after to have a timestamp. Copy and paste the URL in the generator. I hope this is the correct way to do it. Please throw a light on it.
Why domains that have lander pages of registrar do not lose their SEO value. A domain is with Afternic from past 10 years with basic landing page holds the same SEO value even after several years? But after transfer of ownership if any person do this domain start losing it's value. Why?
One more question, The support team of archiverix sent me this video as I was taking a wrong time stamp.
This is not my YouTube channel. But I am still confused as I usually take stamp or the month where the domain have spike in traffic. Suppose the spike came in 03/07/2017 here sometimes archive didn't have any data of this date so, I will select few months ago or after to have a timestamp. Copy and paste the URL in the generator. I hope this is the correct way to do it. Please throw a light on it.
Why domains that have lander pages of registrar do not lose their SEO value. A domain is with Afternic from past 10 years with basic landing page holds the same SEO value even after several years? But after transfer of ownership if any person do this domain start losing it's value. Why?
- Oct 28, 2020
- 11,663
- 14,635
I've never used Archivarix, so I wouldn't know what to say.... And yeah, I did watch this video, but I still can't figure out what to look for...
Just ask the support guy, he seems like a nice chap, I'm sure he'll be happy to help again
when you say that they lose their value you mean their authority (ie. DR), or ranking power, or what exactly do you mean by "value"?
Although... I'm not sure that they lose their "value" (whatever this means), otherwise it wouldn't be worth using expired domains anymore if they lost their value. So, either you're reading things wrongly, or the SEO value is still there but you're not seeing it until you re-index the domain...