kukuruziuz
Regular Member
- Aug 15, 2016
- 263
- 113
I'm willing to bet that there's not a single person that knows how shorts algorithm works.
I've been doing long format videos for a while. The best performing video has over 3 million views. As long as I'm hitting certain metrics (mostly CTR%), the video performs.
It does not work the same way with shorts.
10kk views short on my gaming channel has the following metrics: 23s long 110% retention 85% view rate
Now shorts on my other channel have these metrics
#1 16s long 105% retention 73.5% view rate 32.8k views 1 comment 718 likes 77 shares
#2 20s long 101% retention 87% view rate 6.7k views 2 comments 77 likes 2 shares
#3 36s long 99.9% retention 81% view rate 5.7k views 1 comment 162 likes 1 shares
#4 6s long 164% retention 76% view rate 95.6k views 28 comments 2347 likes 22 shares
Short #1 outperforms short #2 despite the fact that it has 73.5% view rate versus 87% view rate and got less watch time.
Short #1 also outperformed short #3 despite having 73.5% view rate compared to 81% view rate on short #3.
Also short #1 has only 105% retention on 16s video compared to 99.9% retention on 36s long video (short #3).
I picked out these examples cause they perfectly illustrate that metrics like view rate and retention makes a relatively small difference.
Making a 36s video is clearly not better than making 16s video.
High view rate means nothing. A short with 73.5% view rate outperforms another short with 87% view rate.
I probably made more than 1000 shorts (all channels combined). I have a stupid amount of data on this.
Nothing makes sense.
Putting in more work in a short (length, editing to improve retention, etc.) does not mean better results.
Some shorts have the perfect metrics i.e. 91% view rate and 110% retention on 22s video and it doesn't get pushed.
Some shorts have terrible metrics and it gets pushed.
Most Tik Tok channels that I follow and have 2-15kk followers, publish 10-20 videos a day. The same videos that go viral on Tik Tok often go viral on Facebook and X (twitter).
So what is the better route?
Spending 2-3 hours making a 60s short or blasting out 3-4 15-20s shorts in the same time?
High effort shorts or accuracy by volume?
From my personal experience, shorts that I don't put much effort in, often exceed my expectations and shorts that I put a lot of work in often flops.
Still none of them got the views that I was expecting.
What was your experience? If anyone wants to point out any flaws in my logic - any input is welcome.
I've been doing long format videos for a while. The best performing video has over 3 million views. As long as I'm hitting certain metrics (mostly CTR%), the video performs.
It does not work the same way with shorts.
10kk views short on my gaming channel has the following metrics: 23s long 110% retention 85% view rate
Now shorts on my other channel have these metrics
#1 16s long 105% retention 73.5% view rate 32.8k views 1 comment 718 likes 77 shares
#2 20s long 101% retention 87% view rate 6.7k views 2 comments 77 likes 2 shares
#3 36s long 99.9% retention 81% view rate 5.7k views 1 comment 162 likes 1 shares
#4 6s long 164% retention 76% view rate 95.6k views 28 comments 2347 likes 22 shares
Short #1 outperforms short #2 despite the fact that it has 73.5% view rate versus 87% view rate and got less watch time.
Short #1 also outperformed short #3 despite having 73.5% view rate compared to 81% view rate on short #3.
Also short #1 has only 105% retention on 16s video compared to 99.9% retention on 36s long video (short #3).
I picked out these examples cause they perfectly illustrate that metrics like view rate and retention makes a relatively small difference.
Making a 36s video is clearly not better than making 16s video.
High view rate means nothing. A short with 73.5% view rate outperforms another short with 87% view rate.
I probably made more than 1000 shorts (all channels combined). I have a stupid amount of data on this.
Nothing makes sense.
Putting in more work in a short (length, editing to improve retention, etc.) does not mean better results.
Some shorts have the perfect metrics i.e. 91% view rate and 110% retention on 22s video and it doesn't get pushed.
Some shorts have terrible metrics and it gets pushed.
Most Tik Tok channels that I follow and have 2-15kk followers, publish 10-20 videos a day. The same videos that go viral on Tik Tok often go viral on Facebook and X (twitter).
So what is the better route?
Spending 2-3 hours making a 60s short or blasting out 3-4 15-20s shorts in the same time?
High effort shorts or accuracy by volume?
From my personal experience, shorts that I don't put much effort in, often exceed my expectations and shorts that I put a lot of work in often flops.
Still none of them got the views that I was expecting.
What was your experience? If anyone wants to point out any flaws in my logic - any input is welcome.
