Struggling with Expensive CPM – Tips for Lowering Costs?

[Trox Agency]

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

 

[Joseph94]

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

CPM is also quite high recently for all industries, editing advertising content is only part of it, there are many other factors such as your product being subject to competition, so bidding prices also increase.

 

[Doublehellixs2024]

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

did help a lot

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

thaks did help a lot

 

[troxagency]

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

Try changing the content, videos, and images to see if the CPM drops. The recent CPM has been higher but it has not affected the customer's revenue.

 

[Malxonx]

You must set the maximum spend by impression to the lowest you want.
also make sure your targeting the right customer such as age, gender, locations, etc
Let me know if you have any more questions

 

[Levidegrasse]

Saturated advertising content, increasingly competitive products, and wrong targeting are the reasons why bid prices are increasing.

 

[Fahad Sharif]

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

It's december bud! cpms and cpls are high overall on all the platforms in advertising.
Although you can try setting up new campaigns with a new Ad copy and Ad image with less text on it with broad targeting.

 

[giantmetrix]

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

There are several things I noticed help my cpms and our clients.
1. Our agency ad accounts naturally lowers our CPMs and gives better metrics overall
2. Better image/video creatives will always lower CPMs
3. Use a bigger audience size

And as always your CPA, ROAS is always the most important metric.

 

[Deleted member 1902336]

I think you should target your customer file and the geography you want to target should not be too broad or too small, that will greatly affect the campaign.

 

[Spicy Chromosomes]

Try to target a broader audience. Usually, a narrowed ad will perform with expensive CPM

 

[Dominic AGC]

Current campaigns all have high CPMs, and near the end of the year there are too many businesses, the competition is much higher, this is inevitable, unless your product is really outstanding and different from the competition

 

[bearcatsagency]

It’s common to see higher CPMs in campaigns towards the end of the year. This is often due to a combination of factors such as increased competition and the nature of the ad content. As a result, bid prices tend to rise

 

[Orion MKT]

You can try optimizing your ad placement, avoiding peak hours

 

[Adshine]

This is the end of the year so everyone competes a lot, an increase in CPM is inevitable, try creating an image campaign.

 

[JaxTeller Agency]

Focus on precise targeting and testing different ad designs. Use analytics to tailor your campaigns and run ads when your audience is most active

 

[watersevenkt]

The problem of increased CPM is partly because your article is not attractive enough to viewers and partly because your product is quite competitive in the market. You should consider both of these issues to be able to give the best results

 

[BAM AGENCY MARKETING]

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

It seems like your ad is saturated because many people use it to copy your ad, you should change the content to be more creative and attract more viewers, then when you advertise you will attract viewers. and cpm will decrease

 

[hubertdonal]

Use sharp images and short content. Your cpm will drop significantly.

 

[Lotus97]

Hello brothers on the forum

Currently, I am having a problem related to CPM (Cost per Thousand Impressions) advertising. I have tried running CPM campaigns for the past 2 weeks but the cost is too high compared to the efficiency. Has anyone here ever encountered a similar situation? I find it quite difficult to optimize costs while maintaining the effectiveness of the campaign.

I'm working with a number of major ad platforms and have tried adjusting factors such as target audience, ad type, and ad duration, but haven't seen a noticeable change yet. We look forward to sharing experiences and solutions from people who have experienced this problem.

If anyone has ever been successful in reducing CPM costs while maintaining campaign quality, please share it with me!

Thank you everyone for reading and hope to get some useful advice from you!

We wish everyone success with their campaigns.

You need to review your product. When there are many people advertising the same product, the CPM will increase. You need to optimize your product audience.

 

[Luca Changretta Agency]

To reduce CPM costs, increase organic user engagement by creating engaging content that encourages sharing, and optimize your advertising budget to focus on the most effective campaigns.