Optimal cloaking setup for native ads to lower filter rate

[drskale]

Does anyone use a cloaker to run ads on native (taboola, outbrain) or other ad networks? My filter rates are a bit too high currently at around 45-50% and its limiting campaign profitability, looking for some insights on settings I should be changing or possibly changes in my funnels that could bring this rate down to 30% max. Traffic is currently going directly to a safe page which has a script which changes the page to a tracker redirect link which includes ad networks and tracker utms. If they fail the test the user stay on the safe page and the call to action takes them to a separate tracker redirect link that track safe page conversions. I am getting large number of conversion from the safe page from users which obviously shouldn't be filtered.

 

[chillerfx]

Are you using a third party cloaker or is that your own custom script to filter out the visitors?

Does anyone use a cloaker to run ads on native (taboola, outbrain) or other ad networks? My filter rates are a bit too high currently at around 45-50% and its limiting campaign profitability, looking for some insights on settings I should be changing or possibly changes in my funnels that could bring this rate down to 30% max. Traffic is currently going directly to a safe page which has a script which changes the page to a tracker redirect link which includes ad networks and tracker utms. If they fail the test the user stay on the safe page and the call to action takes them to a separate tracker redirect link that track safe page conversions. I am getting large number of conversion from the safe page from users which obviously shouldn't be filtered.

 

[bartosimpsonio]

Traffic is currently going directly to a safe page which has a script which changes the page to a tracker redirect link

Is that a javascript thing by any chance? If so that may be an issue

 

[drskale]

Are you using a third party cloaker or is that your own custom script to filter out the visitors?

third party, testing another one now and it seems to be filtering way less now but not sure if its as safe

 

[drskale]

Is that a javascript thing by any chance? If so that may be an issue

theres both a javascript thing and php involved and different way to go about the integration

 

[bartosimpsonio]

theres both a javascript thing and php involved and different way to go about the integration

Just keep in mind the JS part can be seen publicly

 

[2good4u]

the same here, did you figure out something mate?

 

[chillerfx]

third party, testing another one now and it seems to be filtering way less now but not sure if its as safe

Then it's coz of bots. The perc of bot traffic is quite high.

 

[drskale]

the same here, did you figure out something mate?

I changed filter tools to another one that uses somekind of server node setup and proxies the pages, the filtering is a bit less strict but works fine and filter rate is lower

 

[Accflip]

45–50% filter means ur cloak rules too tight or safe page leaking real users. ease up checks (asn/geo only), move redirect logic server-side not js, and kill conversions on safe lander. balance is key too strict burns traffic, too loose burns accs.