How to spend ad budget

[Deleted member 2029348]

Right now im on :

- classified ads 2 websites
- reddit
- tiktok
- google

These are my picks right now. Do you have any suggestions or questions? BTW i chose knowingly not to go with fb ads. So fb/instagram/whatsapp i think these things are not being used as much anymore like lets say tiktok and they chose to block my account on fb for no reason i once ran a ad campaign for 100 euro with no result and the clicks were costing 1 euro per piece. I though to myself well im not doing that no more. With tiktok i spend 25 eur as a test and even though i got no direct conversion i liked the way i ran ads on there. Tiktok is more popular then FB anyways now a days.

 

[tazarbm]

well, the most obvious way is to split the budget 5-ways and use the same amount of money on each platform, use the same ads / ad types, same landing page, etc. to see which platform performs better.

Do this for 1 week / month (depending on how much money you have to throw away until you optimize the campaign) then, when the results are in, tweak the less performing campaigns and try again, then - at the end of the 2nd period of testing - tweak the less performing campaigns again.

After 3 tries (so 3 weeks or 3 months) give up the non-performing platforms and move the money from those platforms into the well-performing ones and focus on those only, continuously tweaking and optimizing your ads until you get the desired results.

That's how PPC is profitable in a nutshell, but the details that make or break your ROI will be given by each platform individually as not everything works the same on every platform, so you'll need to learn the ins and outs of advertising on each platform (although this can be done over time as you spend time analyzing the reports and tweaking things around)

 

[Deleted member 2029348]

well, the most obvious way is to split the budget 5-ways and use the same amount of money on each platform, use the same ads / ad types, same landing page, etc. to see which platform performs better.

Do this for 1 week / month (depending on how much money you have to throw away until you optimize the campaign) then, when the results are in, tweak the less performing campaigns and try again, then - at the end of the 2nd period of testing - tweak the less performing campaigns again.

After 3 tries (so 3 weeks or 3 months) give up the non-performing platforms and move the money from those platforms into the well-performing ones and focus on those only, continuously tweaking and optimizing your ads until you get the desired results.

That's how PPC is profitable in a nutshell, but the details that make or break your ROI will be given by each platform individually as not everything works the same on every platform, so you'll need to learn the ins and outs of advertising on each platform (although this can be done over time as you spend time analyzing the reports and tweaking things around)

Exactly how im thinking and on each platform run a few campaign with different images/text to see which performs the best and then narrow it down.

 

[tazarbm]

Exactly how im thinking and on each platform run a few campaign with different images/text to see which performs the best and then narrow it down.

the images and text can (and should!) be different for each campaign initially, but be consistent with this across each platform that you test on, otherwise you'll skew the results

 

[Deleted member 2029348]

the images and text can (and should!) be different for each campaign initially, but be consistent with this across each platform that you test on, otherwise you'll skew the results

Good tip! I have not thought about that.

 

[embossitworld]

Your current choices—classified ads, Reddit, TikTok, and Google—are solid platforms depending on your target audience. It’s good that you’ve evaluated them based on your past experiences. TikTok does offer a lot of potential with its growing popularity and affordable ad options, especially for reaching younger audiences. Avoiding Facebook/Instagram is understandable if your past campaigns didn’t deliver results, though they can still work for some niches. If you're looking to expand, consider Pinterest for niche markets or LinkedIn if your business is B2B. Keep testing and analyzing results to see what works best!

 

[Deleted member 2029348]

Your current choices—classified ads, Reddit, TikTok, and Google—are solid platforms depending on your target audience. It’s good that you’ve evaluated them based on your past experiences. TikTok does offer a lot of potential with its growing popularity and affordable ad options, especially for reaching younger audiences. Avoiding Facebook/Instagram is understandable if your past campaigns didn’t deliver results, though they can still work for some niches. If you're looking to expand, consider Pinterest for niche markets or LinkedIn if your business is B2B. Keep testing and analyzing results to see what works best!

Hmm Linkedin is a good suggestion! Have not thought about that one.

 

[Nikolaos]

Right now im on :

- classified ads 2 websites
- reddit
- tiktok
- google

These are my picks right now. Do you have any suggestions or questions? BTW i chose knowingly not to go with fb ads. So fb/instagram/whatsapp i think these things are not being used as much anymore like lets say tiktok and they chose to block my account on fb for no reason i once ran a ad campaign for 100 euro with no result and the clicks were costing 1 euro per piece. I though to myself well im not doing that no more. With tiktok i spend 25 eur as a test and even though i got no direct conversion i liked the way i ran ads on there. Tiktok is more popular then FB anyways now a days.

Spend the same amount on each platform with the same ad, and focus on the one that brings results to you.

 

[Trox Agency]

Tiktok is only suitable for personal branding, when it comes to sales, Facebook is always number 1

 

[woko9182]

Depends a lot on your specific niche, what services are you trying to promote?

 

[Ganument]

If you can explain more about your service and audience, we can help you choose the platform and guide you on how to test. Without more information, I don’t think we can assist you.

 

[BlackDigital]

Keep testing on TikTok and try Google Display or YouTube ads for more reach. Optimize as you go.

 

[TheCuriousMind]

How about LinkedIn or podcast ads?