Both are good things, if you follow Facebook’s policies, every campaign will run smoothly with less risk. Older accounts are less likely to be flagged because they haven’t violated any rules. Data from previous services helps optimize ad performance, Facebook understands your target better, improving reach. New accounts have lower cost reach to start with. Content creation: Easy to test new ideas without being wiped out by old data. Increased reliability: No history of violations, less risk of being restricted.