Best thing I have read about SEO all year

[SEO20]

Correlation Analysis of Ranking Elements

http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements

It's a must read!

 

[J0kerz]

Yep, read it yesterday!

In short,

1. Link attributes as a whole have much higher correlation with rankings than on-page or domain related elements
2. Exact match is still a powerful influencer
3. Google and Bing are remarkably similar - building two different sites/pages to separately target the two engines would appear to be a waste of energy
4. Bing seems to be moving much closer to Google over time; although we didn't measure all of these results precisely last year, the similarity of the two has dramatically increased (of course, it's also possible that Google is getting more Bing-like, though this doesn't fit with our personal experiences)

 

[nimbus49]

Real important, thanks......you might also put it in the SEO section
Mike

 

[SEO20]

Moved -

 

[ipopbb]

Yep, read it yesterday!

In short,

1. Link attributes as a whole have much higher correlation with rankings than on-page or domain related elements
2. Exact match is still a powerful influencer
3. Google and Bing are remarkably similar - building two different sites/pages to separately target the two engines would appear to be a waste of energy
4. Bing seems to be moving much closer to Google over time; although we didn't measure all of these results precisely last year, the similarity of the two has dramatically increased (of course, it's also possible that Google is getting more Bing-like, though this doesn't fit with our personal experiences)

Matches what I've been saying and seeing recently too. Gave you a thanks for helping me feel less insane.

 

[combson]

Certainly very interesting and up to date!

 

[MisterGemini]

One part I can agree with:

Diversity of link sources remains more important than raw link quantity.

However, the rest of it is questionable.

The very beginning explained that this data was compiled EARLY THIS YEAR.

That means it was pre-Caffeine update!

Don't put a whole lot of stock in all the info provided. It's very possible seomoz just threw everyone a curve ball.

 

[ipopbb]

One part I can agree with:

Diversity of link sources remains more important than raw link quantity.

However, the rest of it is questionable.

The very beginning explained that this data was compiled EARLY THIS YEAR.

That means it was pre-Caffeine update!

Don't put a whole lot of stock in all the info provided. It's very possible seomoz just threw everyone a curve ball.

Good points! I still feel less insane though!

 

[charles457]

Very informative I need to know small things like this.

 

[mindseye]

Thanks BHers for posting