Struggling with high CPMs (shadow ban?)

[fckfbidverif]

Im batteling hard with poor ad delivery : I already got 2.0 frequency on some campaigns with few impressions (50€ total spent + high CPM lol...) and I also got traffic from outside my targeted countries like Singapour, USA and France visitors while I am targeting Danemark (ofc aint the algo)

Besides my CPMs raised a lot too with systematically 35-40€ in europe (max 20 usually...)

I tried so many things (diff format, niche, quality, market....) I even replaced all my assets but nothing helped

An idea about what should I try ?

 

[vopopder]

Maybe you can target your target audience more precisely. Make sure your ad targeting is highly relevant to your target market in Denmark and avoid traffic coming from irrelevant regions or demographics.

 

[Neway Marketing Agency]

There are many reasons for high CPM, your product is too much on the market, your image and content are not highly appreciated by users, the target and behavior are not perfect and wrong, please fix those things, especially when advertising products, page is the most important thing, I think it is a way that is difficult for anyone to let you know and pay attention to it.

 

[fckfbidverif]

There are many reasons for high CPM, your product is too much on the market, your image and content are not highly appreciated by users, the target and behavior are not perfect and wrong, please fix those things, especially when advertising products, page is the most important thing, I think it is a way that is difficult for anyone to let you know and pay attention to it.

I heard that page quality/health is most important then comes ad account then BM what do you think ?

 

[Elisa Elise]

Maybe it's because there are too many of your products on the market, and the images and content are not of good quality. Additionally, you must make sure to target your target market, avoiding traffic from unrelated regions or demographics. Page quality is the most important, then advertising account

 

[Waddup]

I heard that page quality/health is most important then comes ad account then BM what do you think ?

It is indeed one of the main factors, to keep your page active, post daily or at least twice a week.

Replying to people in a timely matter also helps.

- Possible other factors. (These are what come to mind now might got some more later on but lets focus on these points first)

1. The FREQ rate you mentioned kinda shows a lot, 2 is kinda high.
2. Are you running retargeting and follow-up campaigns? Try those and see if you get better results in almost all cases you should.
3. When getting reports on your ads, what do the comments look like? negative?
4. Running with more texts in your ads & video ads can drastically decrease your CPM. (Like bro even just testing several call to actions)
5. Better ads? This could be a very obvious one, what CTRs are you getting?
6. Again,, keep that Facebook page active you can always run a 1$ or 2$ a day engagement campaign on the side bringing it back up.

Last but not least sometimes your ad account just turns to shit it has happened to me SO many times, running the same ads on a new ad account and I would get a 1/3th of the cost as I did on the old account.

Could be due to reports etc, sometimes its easier to switch ad accounts than TRY and bring your account back from ghost town.

Happy weekend.