Let's start with the most important thing: the target audience. The target audience for payday loans is broad, as anyone might need money urgently. For such people, speed, ease of use, data protection, non-disclosure of information to third parties, loan amounts, repayment terms, and low interest rates are important.
Money may be needed for the following purposes: repairs, education, business, until payday, paying off previous loans, medical treatment, urgent purchases, etc. Usually, loans are taken by people who have been denied by banks and those who do not have a stable income.
At this stage, we understand that the "broad" targeting setting is likely to suit us for payday loan offer ads - men and women over 20-22 years old. This depends on the geo where you target your ad. That is, we take the "entire" Facebook audience and let the algorithms find the most relevant users to show the ads.
In addition to the "broad" audience of 20-55, men and women, we can show ads to people who are looking for jobs, women with children, casino players (of course, if this aligns with your moral principles).
Banners
Affiliates try to avoid words like “microcredit,” “payday advance,” etc., in their banners. Although there are instances where ads containing these stop words are not blocked by Facebook, such cases are rare and exceptions. At the same time, we must clearly convey to the user what we are advertising. Therefore, we indicate the loan terms, amounts, and depict bank cards and phone screens on the banners.
