Hello There,
Can anyone recommend me the best effective google ads setup i can do with a minimum budget. how much the ad budget per day should be for a product pricing around 20$ and how many days it should run? I have heared google ads require time for learning as same as fb ads. but is it true cause we run ads per search terms and it still need to learn people behaiviour?
and what is a good CPA to put when i setting up campaign.
thanks in advance!
Here is my two cents for the campaign you want to run:
Running Google Ads on a very limited budget (like yours) can be effective only if it's done strategically, especially when you promote a product priced at ~$20. Just like FB Ads, yes, Google Ads has a learning phase but in a different way. In Google Ads, targeting was based upon user intent over searching. Here, in learning, in simple words, Google algorithms help tune your campaign to better performance. It learns what works the best: keywords, ads, audiences, and bidding strategies that perform better.
Also, during the learning phase, the system learns which user interacts with your ad, what time of day, and what keywords actually match and convert best. This normally takes around 7 days or as long as it collects enough data.
For a $20 product, I recommend you to set a daily budget based on your product price, target conversion rate, and competitiveness of the niche. A good starting point would be ~$10-$20 per day. This allows Google to optimize based on real data while keeping your spend in control. Lower competition keywords could also yield a higher return in clicks for less money, so a $10/day budget might go further.
If your selected keywords are more competitive, go for $20/day coz it gives you a much better room to compete.
Run your campaign and let it goes for 7 to 14 days. The reason being that it gives enough time for the learning phase, when it understands, it can modifies the strategy. Long-term campaigns serve better for optimization and consistency, I mean, campaigns with 3-4 weeks at least.
For setup your campaign, consider search campaigns since it targets users who are actively searching for your product or related terms. Also, using "Maximize Conversions" option while setup your bidding strategy allows Google to seek the most conversions out of your spend, assuming you have a particular budget.
For the keywords, it's better to start with the long-tail ones because they have less competitions and are cheaper but highly targeted. Example: If you sell a phone case, rather than targeting "phone case," try targeting "affordable iPhone 13 phone case."
Finally, once you have a considerable amount of traffic, create re-targeting campaign for keywords that did not convert. Also you can set your CPA between $5-$10 so you remain profitable while gathering useful data. Always monitor and optimize for the best results, but also keep in mind that while Google Ads is search-based, its learning phase helps it fine-tune how it decides to serve your ads to the right audience.
Good luck! : )
