There's no secret to getting traffic in general, but we need to understand how Payday Loans offers work to understand what traffic sources would fit them best.
A payday loan offer is one that exploits impulsive decisions and willingness of someone to consume. I believe paid targeted ads would be top choice, but that'd be expensive to get such traffic and would have a high entry barrier. Maybe it requires multiple conversions of a single person to turn profitable and so retargeting / e-mail nurturing could be necessary?
I would experiment with social media traffic without paid ads. Maybe it could work in such a process:
- Describe some new laptops, ideas, products and tell how great they're.
- Sneak "sponsored ads" of payday loans offers into a video and say how quickly people can get that stuff with those loans.
Just a theory. I am exploring opportunities.
By the way, you're thinking in the right direction.
One of our affiliates is involved in affiliate marketing on YouTube, he and his team write videos on various topics and thus collect "organic" traffic in YTB. And yes, when they do tech reviews, they add a link to their showcase site in the video description, where the user can take a loan. That is, he sells 2 products at once - equipment, making reviews on it, and credit to buy this equipment.
But most of our publishers generate traffic from Facebook and Google, making additional sales to their audience.
For example, a month ago, user A got a loan. You know that in a week he will most likely need a new loan and you can send him an SMS or email with an offer to take a loan, but from another company, so that your payout for conversion will be higher! Since, if user A took a loan from company B, his repeated application will act as CPS2, and accordingly the rate is lower. But, if the same user A takes a loan from company C, where he has not taken a loan before, you will receive payment CPS1, which is significantly higher than CPS2