We can separate this into 2 tasks to optimize your FB ads:
- Lower ads costs
- Maximize campaign results
First, how to lower your ad costs on FB?
- Target a more specific audience.
- Use bid caps.
- Set up FB pixel.
- Take advantage of videos.
- Test different creatives & refresh your creative.
Second, what you need to do to maximize results?
- Build a clear objective to set camp.
- Avoid unnecessary restrictions.
- Assess your measurement plans
- Segment your audience
- Optimize the ad delivery.
Moreover, there are many ways to optimize your ads we can show you while you run ads. We have years of experience in FB ads account renting and work with many clients who run ads at high budgets.
Contact me @Amira| Calin Agency on Telegram to start cooperating.