Will influencer soon make less?

[Cyberpunko]

With so many kids and adults wanting to become influencer, do you think influencers might make less if that trend continues?

 

[PHPInjected]

Advertisers will all pay less when influencers ROI isn't what they need it to be.

Same with sponsors and things like Adsense, Ezoic and other more public advertising revenue sources.

It already happened twice with adsense in the last ~7 years.

 

[JollySwan]

Of course by supply and demand rule thats expected. Those who not make a loyal following may perish

 

[SirSmash]

Obviously? If you have 10 influencers and a $100 budget each gets $10. But if you got 100 influencers and the same $100 budget each gets $1. More influencers don't magically increase the "pot size".

 

[kuri33]

no, I think influencers are more accessible to people so making money can be easier than others

 

[Grovsta]

I guess no. Influencers are becoming more creative when it comes to their content. They produce unique contents that showcases their creativity to entertain their viewers.

 

[HenryObi]

Obviously? If you have 10 influencers and a $100 budget each gets $10. But if you got 100 influencers and the same $100 budget each gets $1. More influencers don't magically increase the "pot size".

It may seem so, but you forget that are many businesses that cater to different audience. There's not just 1 business/advertisers.

There are many advertisers and some of them can't even run traditional ads due to the niche/industry of their businesses.

The only thing that'll affect influencer pay is when they become unprofitable. Long as they remain profitable, advertisers would bid among themselves to get the slot. No matter how many influencers there are.

 

[NirvanaWolf]

Not all of them survive in the long run. Influencers fall off and go irrelevant all the time. Similarly, not everyone trying to be an influencer makes it. It all comes down to engagement and how loyal is your fan base.