Bing ads gone wild? Or maybe it's game changer

[Adelina_BisonClick]

The most I've heard this month.

"bing is crazy, it's blocking my white activities."
"bing is no longer a sharp sword."
"bing is shit!"
"I need to launch my ads fast, why does it take 48 hours to review"
"bing became harder than google... "
".... "

Yes, bing has become strict this month, just like google once was. I got a new rules document on the 20th of this month. I wanted to share it here so we can see if we can find a new way to do

 

[Adelina_BisonClick]

The documents I received are divided into:

1. General Policy

2. Vertical policies

3. Subsidiary policies

General Policy (General Advertising Requirements Restricted Content), the main one:
——1.The basic terms and conditions information need to be clear, complete and true; the terms and conditions need to include: privacy policy, terms and conditions; if it involves product ads need to include returns and refunds and delivery information and other related terms and conditions.
Note: Contact information in the site, address, follow facebook, ins, tiktok... Jump links, such as over the untrue, a high probability of being directly banned.

——2. All links to different products must be valid (no 404 pages) All statements (including user ratings) must be true and accurate, especially for medical/health products, there should be no pop-up ads.

——3. Websites collecting personal data must be hosted on a secure server (https) Websites must not be used solely for the purpose of collecting personal data and there must be a valid reason for the collection of personal data

When collecting personal data, a privacy policy must be displayed on the login page:
-The link to the privacy policy must be visible and its purpose clearly stated.
-The name of the company subject for which the personal data is collected must be provided (same as the domain subject).
Note: For that matter, I know people who entice their customers to enter their email by subscribing. But the advice I got from the pros was to add "subscription will update content once a month" in the notes. The reason is that there are a lot of manual audits nowadays, and if you are caught subscribing and not updating with new content, the account will be banned immediately.

——4. If the page claims that the company's location information should be confirmed to provide relevant supporting materials, e-mail address to ensure the validity of the description of the contents of the site and the overall promotion of the contents of the same
Note：For those who use a proxy account, you can check the address of the company you belong to in your account and fill in the domain name and the company's address in the same way.

——5. Clearly and accurately describe the products/services offered, do not allow the use of unsubstantiated claims or endorsements, and do not allow the use of non-essential symbols/characters to attract attention.

——6. In general, the language of the advertisement should be the same as the language of the landing page, with only one exclamation point or question mark per sentence, and no excessive use of punctuation.

——7. Copy, images and landing page should be related;
Do not use misleading or unsubstantiated descriptions in the copy or landing page to mislead consumers.
(e.g. stop all pain/ lose weight without effort/ voted rank #1)
Discounts reflected in the copy need to match the landing page.
(e.g. "Up to 50%" → at least one product on the landing page needs to have a 50% discount)

——8. Don't copy and use a lot of similar names in the account User email.
The domain name of the user email should match the domain name of the advertiser's company.
Note：Even suspended or unplaced ads in the account will be scrutinized, you need to ensure that all the content in the account is compliant

——9. Unauthorized promotion of celebrity names and likenesses is not allowed.
References to entertainment programs must be authentic (no references to Shark Tank, Dragons' Den, or other related inauthentic testimonials).

——10. Microsoft strictly prohibits the advertising of counterfeit products.
The use of "counterfeit", "fake", "replica", "copy of ", "inspired by", "bootleg" or similar terms with known brands are prohibited and will be considered counterfeit products.
Counterfeit content is not allowed anywhere on the entire site, and any infringement of counterfeit products will result in permanent closure of the manager's account.

——11. Provide clear, factual and relevant descriptions of the products/services offered on the site, and do not allow the use of language suggesting urgency, such as "sales ending soon", in advertisements and landing pages.
Do not allow expired countdown prompts/time limits on landing pages
Do not use symbols to replace letters in words
Advertising landing pages must be clearly labeled as "Advertisement or "Advertorial".
To avoid misleading users, landing pages must not contain statements or phrases such as "Breaking News, Shocking Discovery, Special Report, Consumer News" or "The New York Times". Special Report, Consumer News," etc.

——12. Advertisers cannot display different websites to users based on their IP address or other means of detection

——13.Microsoft takes a serious stance against phishing and does not allow ad copy, keywords or landing pages with any related contentAll accounts that show signs of phishing, even in the past (see record in history), will have their mainaccount and cannot be appealedPhishing is not limited to banking information, but also includes all personal data14. the use of cannabis and CBD products in any form (for humans and animals) is prohibited, even for medical purposes.
This includes, but is not limited to.

-Websites that sell such products directly
-Websites that redirect to other websites that sell such products
-Sites that promote the consumption of such products, such as hotels that are explicitly labeled as "Marijuana friendly".

——15. Tobacco products, including products that are part of or used in the preparation of tobacco, are not permitted

- E-cigarettes, including any component used in the device, are not permitted.
- The use of products intended for smoking cessation is generally permitted

 

[IM Dude]

Great thats exactly what i wanted, I was thinking of doing affiliate and cpa marketing starting next month with 500$ matching credit. God damn!
Does bing ads still allows affiliate marketing?
Does it still allows cpa marketing?
Don't suggest me to use clocking guys, that's always an option.

 

[Saood Aslam]

that's great very helpful

 

[Adelina_BisonClick]

Vertical policies
——Finance

Crypto needs to be submitted for pre-approval in advance and can only be placed after the pre-approval has been passed.

- Cryptocurrency is only allowed in the United States

- If advertiser does not meet the regulatory or licensing requirements of a particular region/state, etc., the advertiser must exclude that state from its targeting

- Advertiser must be a first party/brand owner Note：Does not allow affiliate advertisers to place

- Not allowed lnitial coin offerings, wallets, coin tumbling related products/services.

- Wallet services as part of an exchange product may be allowed, but must be submitted to us in advance for pre-approval.

- Cryptocurrency investment or training programs/programs are not allowed.

- Margin trading, promotional giveaways, sweepstakes are not allowed.

- Decentralized exchanges and decentralized finance are not allowed (DeFi Inc.)

——Online Games

Online gaming is not allowed to have cash-out if the game involves light gambling.

——Adult Content

Pre-approval needs to be submitted in advance for pre-approval before placement.

- Sites featuring adult images must include an age disclaimer on their site and all models must be 18 years of age or older.

- Examples of acceptable age disclaimers include 18 U.S.C. section 2257 Compliance Notice and 18 U.S.C. 2257 record Keeping Requirements Compliance Statement for the U.S.C. This disclaimer must be accompanied by a statement that the model is at least 18 years of age. ...this disclaimer must indicate that all models are 18 years of age or older and link to the record keeper page

- If the site is only partially about adult content, a "bridge page" must be used in advance to warn users that they will find adult content if they click on the link. Additional bridge page requirements may exist in some markets, please refer to the Market Specific Table in the Policy for more information.

——Stamps

Non-official postal companies are not allowed to sell stamps, especially on websites where the total value of the stamps is less than the original price of the product

——MSAN

Special attention should be paid to MSAN:
- If you want to place your site, you need to submit it to us in advance for pre-approval, and you can place it only after you have passed the pre-approval.

- Casual dating and social dating sites are not allowed.

- Serious relationship dating sites are allowed

——Health Information Weight Loss

- Unsubstantiated statements are not permitted

- All health claims must be supported by clinical studies and/or scientific evidence.

- Advertisements and landing pages must not contain "without effort" or similar claims that imply weight loss without effort.

- All products related to Garcinia Cambogia are not allowed.

- Weight loss claims must be realistic and not refer to the rate of weight loss.

- Claims that weight loss can be achieved without changing lifestyle habits cannot be made.

- No claims of 100% effectiveness

- Landing pages with weight loss content must maintain that all products are weight loss related.

 

[Adelina_BisonClick]

Great thats exactly what i wanted, I was thinking of doing affiliate and cpa marketing starting next month with 500$ matching credit. God damn!
Does bing ads still allows affiliate marketing?
Does it still allows cpa marketing?
Don't suggest me to use clocking guys, that's always an option.

Thanks, I'm in the process of sorting out the relevant AFFILIATE policies. Will update later.

that's great very helpful

Thanks

 

[Adelina_BisonClick]

3. Subsidiary policies

Affiliate policies
——1.
- Landing pages need to provide value-added content, such as ads bottom claiming "Visit site" in the landing page of the product link to the product on the landing page should lead directly to the page where the product is purchased, not to another page on the affiliate's own website.
- Affiliate advertisers are prohibited from claiming to be an "Official Site" as the affiliate is not the brand owner.
- Ad copy is not allowed to include, but not limited to, discounts such as xx% off or discount, if you need to add a discount, the landing page must be a direct purchase page. If a discount is to be added, the landing page must be a direct buy page and have the same discount on the landing page.
- Misleading, exaggerated or false advertising, landing page imitation of well-known websites, landing page title and domain ads are not allowed misleading or deceptive (e.g. ads related to Shark Tank).

——2.
- Prohibit misleading or unsubstantiated descriptions in copywriting.
Example:
- Do not place ad copy that cannot be substantiated, e.g. "#1 Voted Camera" - can't prove what it's all about "They Are Selling Out Very Fast" - no value-added info provided and no way to confirm if the product is really selling out.
- The number of products recommended on the website needs to be the same as claimed on the landing page (Top 5 xxx can't be just 4 products).
- If the landing page mentions "Top 5 Products Under $100". In the landing page, if you mention "Top 5 Products Under $100", the price on the linked landing page cannot be higher than "Top 5 Products Under $100".
- The email domain in Get In Touch needs to be exactly the same as the email domain in the Privacy policy.

——3.
- It is not permitted to place advertisements that the product owner has explicitly stated on the web page that they cannot be used for search/paid advertising.

——4. The use of search-on-search business model is prohibited on the landing page.

——5. Travel & Hotel related services
-5.1 Well-established domain/well-known travel company
- Airline and hotel names are not allowed to be used indiscriminately.
- Online ordering is required and it is not allowed to require users to order by phone only.
-5.2 A genuine airline website with proof of qualification or authorization.

——6.
- Listed coupons must be branded.
- Listed coupons must be valid
- romotional codes mentioned in the advertisement must be reflected on the landing page and must be valid.

——7.
- The number of reviews in the product description must be the same as the number of reviews on the actual product purchase page.
- The product name in the title of the product article and the brand name in the buttons of the content must correspond.
- Discount coupon validity must not have an expiration countdown timer/limitations.

——8.
Landing pages (non-scrolling) should not have a high density (>50%) of ads.
- Ads should not be in the main position, and it is not recommended to have more than 2 ads per page.
- No pop-up ads, especially if they disrupt the user experience.

——9.
The products/information displayed on the website are not allowed to have obvious bias.


——10.
No false advertising, for example, the advertisement claims that the service is free of charge, but the actual users need to be able to download the service for free.
No false advertising, e.g. landing pages with links that make users think they are downloading software, usually with the text "Download Now" or "Start Now".
Now" or "Start Now"

——11.
- No Microsoft software
- The information on the landing page needs to be of value to the user.
- All software must be age appropriate and comply with our policies (e.g. no adult or gambling software).
- The logo of other brands should not be used excessively, which may deceive consumers into using the official website.
- When downloading software, if it is bundled software, the user should be clearly informed that it is bundled software, and the user should be able to choose whether or not he/she wants the bundled software.
- Malware is not allowed
- Not allowed:
-Damage the performance of the user's device, compromise/weaken the security of the user's device.
-Designed to bypass security, anti-malware or browser security scans -Reconfigure the user's configuration/settings
-Prevent the user from aborting the installation process All software launched during the download process must be disclosed to the user, and the user must have the option to refuse the installation of all ancillary software
- Unauthorized distribution is prohibited

——12.
- Cannot be related to fishing
- The product must not be pirated
- Cannot be related to restricted/prohibited products (e.g. illegal software, jailbroken software)

——13.
- Ensure no plagiarism
- Do not show too many ads

 

[Adelina_BisonClick]

I'm sorry that English is not my native language, I've tried to minimize the word count as much as possible, there may be some unclear expression due to translation problems, please point them out. All of the above are from my partners and the problems we actually encountered.

Of course you can also visit Microsoft's official information directly. https://help.ads.microsoft.com/#apex/ads/en/60215/0-500

Now that Microsoft is no longer like it was two months ago, with more policies and more bans, either we choose to rise to the occasion or we quit and find another way out.

And of course you are welcome to join in the discussion. Thanks.

 

[Fort Media]

This will be useful. thanks for sharing

 

[IM Dude]

Affiliate policies
——1.
- Landing pages need to provide value-added content, such as ads bottom claiming "Visit site" in the landing page of the product link to the product on the landing page should lead directly to the page where the product is purchased, not to another page on the affiliate's own website.
- Affiliate advertisers are prohibited from claiming to be an "Official Site" as the affiliate is not the brand owner.
- Ad copy is not allowed to include, but not limited to, discounts such as xx% off or discount, if you need to add a discount, the landing page must be a direct purchase page. If a discount is to be added, the landing page must be a direct buy page and have the same discount on the landing page.
- Misleading, exaggerated or false advertising, landing page imitation of well-known websites, landing page title and domain ads are not allowed misleading or deceptive (e.g. ads related to Shark Tank).

——2.
- Prohibit misleading or unsubstantiated descriptions in copywriting.
Example:
- Do not place ad copy that cannot be substantiated, e.g. "#1 Voted Camera" - can't prove what it's all about "They Are Selling Out Very Fast" - no value-added info provided and no way to confirm if the product is really selling out.
- The number of products recommended on the website needs to be the same as claimed on the landing page (Top 5 xxx can't be just 4 products).
- If the landing page mentions "Top 5 Products Under $100". In the landing page, if you mention "Top 5 Products Under $100", the price on the linked landing page cannot be higher than "Top 5 Products Under $100".
- The email domain in Get In Touch needs to be exactly the same as the email domain in the Privacy policy.

——3.
- It is not permitted to place advertisements that the product owner has explicitly stated on the web page that they cannot be used for search/paid advertising.

——4. The use of search-on-search business model is prohibited on the landing page.

——5. Travel & Hotel related services
-5.1 Well-established domain/well-known travel company
- Airline and hotel names are not allowed to be used indiscriminately.
- Online ordering is required and it is not allowed to require users to order by phone only.
-5.2 A genuine airline website with proof of qualification or authorization.

——6.
- Listed coupons must be branded.
- Listed coupons must be valid
- romotional codes mentioned in the advertisement must be reflected on the landing page and must be valid.

——7.
- The number of reviews in the product description must be the same as the number of reviews on the actual product purchase page.
- The product name in the title of the product article and the brand name in the buttons of the content must correspond.
- Discount coupon validity must not have an expiration countdown timer/limitations.

——8.
Landing pages (non-scrolling) should not have a high density (>50%) of ads.
- Ads should not be in the main position, and it is not recommended to have more than 2 ads per page.
- No pop-up ads, especially if they disrupt the user experience.

——9.
The products/information displayed on the website are not allowed to have obvious bias.
View attachment 356214View attachment 356215

——10.
No false advertising, for example, the advertisement claims that the service is free of charge, but the actual users need to be able to download the service for free.
No false advertising, e.g. landing pages with links that make users think they are downloading software, usually with the text "Download Now" or "Start Now".
Now" or "Start Now"

——11.
- No Microsoft software
- The information on the landing page needs to be of value to the user.
- All software must be age appropriate and comply with our policies (e.g. no adult or gambling software).
- The logo of other brands should not be used excessively, which may deceive consumers into using the official website.
- When downloading software, if it is bundled software, the user should be clearly informed that it is bundled software, and the user should be able to choose whether or not he/she wants the bundled software.
- Malware is not allowed
- Not allowed:
-Damage the performance of the user's device, compromise/weaken the security of the user's device.
-Designed to bypass security, anti-malware or browser security scans -Reconfigure the user's configuration/settings
-Prevent the user from aborting the installation process All software launched during the download process must be disclosed to the user, and the user must have the option to refuse the installation of all ancillary software
- Unauthorized distribution is prohibited

——12.
- Cannot be related to fishing
- The product must not be pirated
- Cannot be related to restricted/prohibited products (e.g. illegal software, jailbroken software)

——13.
- Ensure no plagiarism
- Do not show too many ads

Excellent! bookmarking it.

 

[antonbernar]

And for Social Casino Games in Bing?
I dont know if for social casino games, a licence or other thing in Bing is needed, or if is allowed to run this ads.

Anyone actively using Bing for this purpose that could share some experience?
Thanks!!

 

[Jose Ignacio]

Is Bing dead for Affiliates that promote ClickBank like products?

 

[blakev8]

What is the best way to pay on Bing? Prepay or Postpay. I added my card, tried to top up $10 and my account was suspended right away. Any advice?

 

[Adelina_BisonClick]

Bing is still sensitive this year and trying to warm up domains that have gotten views at Bing before will make the success rate much higher.

One more thing, if you are displaying ads, try to warm up through display ads, not all account warm up should be using search ads.

 

[blakev8]

But I did not setup any ads yet, just added a card to tried to top up $10. What should I do now?