Google dropping continuous scroll in search results

[Dopious]

SEARCH ENGINE LAND reports that Google's search engine has started dividing search results into pages again. Google switched to continuous scrolling at the end of 2022 – that is, search results continue to load when the user has reached the end.

According to a spokesperson, the reason Google returned to pagination is that search results can then be delivered faster because no results that the user has not explicitly requested are loaded. Google also says that the automatic loading did not make users more satisfied with the service in a significant way.

The homepages that end up on the second page could potentially get fewer clicks, as users now first have to click on a link in the page layout instead of just continuing to scroll. The change should have started to be implemented yesterday, but we still have continuous scrolling on the web at the time of writing.

https://searchengineland.com/google-dropping-continuous-scroll-in-search-results-443529

 

[OccultKingdoms]

Next decade they'll be rolling back all the changes from the last decade.

That's a bureaucracy at best.

In 10 years you'll be able to index things again. Wait 10 years to make SEO rules useful again.

Listen to the great prophet. YouTube is like changing few years and it's like a sin wave.

Some things work, then other things work, then again previous things work. It's interesting, isn't it...

That's the reason operating at small scale is pointless. Not only you decrease your chances of becoming wealthy, you also will have less data and points to analyze due to small number of sites (less than 2000).

 

[thescrrr]

SEARCH ENGINE LAND reports that Google's search engine has started dividing search results into pages again. Google switched to continuous scrolling at the end of 2022 – that is, search results continue to load when the user has reached the end.

According to a spokesperson, the reason Google returned to pagination is that search results can then be delivered faster because no results that the user has not explicitly requested are loaded. Google also says that the automatic loading did not make users more satisfied with the service in a significant way.

The homepages that end up on the second page could potentially get fewer clicks, as users now first have to click on a link in the page layout instead of just continuing to scroll. The change should have started to be implemented yesterday, but we still have continuous scrolling on the web at the time of writing.

https://searchengineland.com/google-dropping-continuous-scroll-in-search-results-443529

Good, I hated that shit.

 

[Dopious]

Good, I hated that shit.

But you were always on the first page.

 

[thescrrr]

But you were always on the first page.

Because you always get me there.

 

[OccultKingdoms]

But you were always on the first page.

Ranking on BlackHatWorld is easy. Just ask them folks to bump your thread in exchange for a discount.

The problem is that Google doesn't let you bump unless you agree to pay $8 a click.

Who in their right mind does small business in that type of corrupt system!

 

[susocial]

Good, I hated that shit.

Same here; I always preferred the pages crap.

 

[thescrrr]

Ranking on BlackHatWorld is easy. Just ask them folks to bump your thread in exchange for a discount.

The problem is that Google doesn't let you bump unless you agree to pay $8 a click.

Who in their right mind does small business in that type of corrupt system!

blackhatworld should replace google. I'm not sure why they haven't done that yet, are they stupid?

 

[Dopious]

The problem is that Google doesn't let you bump unless you agree to pay $8 a click.

As long as you make a profit on your clicks I don´t mind paying.

 

[OccultKingdoms]

As long as you make a profit on your clicks I don´t mind paying.

Holla, you cannot do this without long term planning. Don't tell kids it's something you can just go and do. You need to get that long term customer. Ain't gonna happen without good business structures.

 

[pepeneo]

"The homepages that end up on the second page could potentially get fewer clicks" yeah i bet that this was their main concern

 

[OccultKingdoms]

Wooow, that oooooo...

That was when Google had that soul and humour. Today it's a crazy selling multi level marketing platform.

That corruption.

I'll build my own search engine for the sake of peace and quality.
Ohh, 90% of search results in that new version of MLM google are arrogant pricks and fcked up people - reddit / stackoverflow / github. It's all irrelevant.

"It is estimated that 99% of MLM participants do not make money, but lose money."

 

[HenryObi]

SEARCH ENGINE LAND reports that Google's search engine has started dividing search results into pages again. Google switched to continuous scrolling at the end of 2022 – that is, search results continue to load when the user has reached the end.

According to a spokesperson, the reason Google returned to pagination is that search results can then be delivered faster because no results that the user has not explicitly requested are loaded. Google also says that the automatic loading did not make users more satisfied with the service in a significant way.

The homepages that end up on the second page could potentially get fewer clicks, as users now first have to click on a link in the page layout instead of just continuing to scroll. The change should have started to be implemented yesterday, but we still have continuous scrolling on the web at the time of writing.

https://searchengineland.com/google-dropping-continuous-scroll-in-search-results-443529

When the continuous scrolling feature was active and I had pages on page 1 that weren't top 3, I didn't notice any positive change. Even pages on page 2(position 11 to 20) didn't receive nore clicks than before.
Most searchers would always stop at top 3, only few would get down to 10.

 

[IM Dude]

This is a bad news for site owners and good news for, you know, Google!. Now hardly anyone will check page 2, if you land on page 2, forget about it.
What next make google 1 page.

 

[Loree]

Infinite scrolling is an anti-pattern IMHO, just like sliders and generally, overuse of Ajax.

 

[OccultKingdoms]

Infinite scrolling is an anti-pattern IMHO, just like sliders and generally, overuse of Ajax.

This is what kills UX.

Those fcking experiments of designers who got no idea about how the world and people work.

18 year old interns who think cool things are good things.

They don't know things such as "conversions" and "selling".

They call marketers "idiots" themselves being unable to cross $1k payments.

It's the same with novice engineers who don't understand value of business or marketing. They think they're gods and creators of voids and realms.

Like, a student graduated and he had no money all his life, and he gets $50k annually still living with parents... these people trip out and they can't handle it emotionally. Speaking from experience.

 

[NeedMyLink]

This move from Google makes sense for UX. Pagination might actually improve CTRs for second-page results, giving more visibility to deeper content.

 

[MoonStarz]

Doesn't seems bad, most people always stick to page 1, but know google will show more sponsored links so you have to scroll even more, like 2 or 3 scrolls form your mouse sponsors 4 scroll usefull info, they won't make it easy for sure.

 

[Steptoe]

It's gonna make scraping SERPs easier again

 

[1SEOWarrior]

Didn't like it as an user but don't ask me when my site is in the second page.