how does fb decrease CTR? i mean they can't stop people from clicking, so how then??

[MyHub]

fb claims advertisers will be receiving "less clicks". How on earth can they do that? If the ad is that good, how can they possibly stop people from clicking?

Any insight on this would be useful. thanks


I'm talking about advertisers running ads on the ad platform. FB has said that the new advertising policy will result in lower CTR for Pay-Per-Impression advertisers, and higher CTR for Pay-Per-Click advertisers. How on earth can they do that if they can't control whether people click the ad or not??

Oh and by the way, I can't find the post that backs up this info. I think they removed it because it had too many angry comments because so many people were pissed off. But I swear I read it not too long ago.

But here's a site that quotes the policy

http://www.allfacebook.com/2010/04/facebook-cpm-advertisers-will-soon-receive-less-clicks/

 

[TechnicalSergio]

I am sure you heard about the dreaded facebook ad approval process. Where they will not approve your ad even though it follows their policy so you have to keep submitting.. facebook is a good platform but they are in control always.

Anyway, back to the point.. I think the way they will be able to do this is by showing your ad less in rotation than they normal would..

for instance instead of running 20 times a day that would only run it 10 times a day..

its just a thought, don't take my word for it haha

 

[littleuser]

I am sure you heard about the dreaded facebook ad approval process. Where they will not approve your ad even though it follows their policy so you have to keep submitting.. facebook is a good platform but they are in control always.

Anyway, back to the point.. I think the way they will be able to do this is by showing your ad less in rotation than they normal would..

for instance instead of running 20 times a day that would only run it 10 times a day..

its just a thought, don't take my word for it haha

If they did that the impressions would be cut in half also so thats not the case.