Need help I lost my first place on google

clubreseau

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Hi, last year I was in position between 1 and 3 for the keyword "tout pour la fete" on google.fr

Now I am at position 7 after updating my website.
I have all the tools like Semrush, Moz, Majestic, Ahref

The website in first position is toutpourlafete.com
and my site toutpourlafete.net

Can someone look at both websites and give me some advice.

THANKS
 
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might be a superficial take, but the other site looks better than yours, which might make people like it, want to visit it, and trusting it more than yours, which could signal to google that your competitor's site is better (google relies heavily on user feedback and engagement when ranking sites)

Another thing that I'm seeing at a first glance is that your competitor has a physical address and phone number associated with it while yours doesn't, which makes that site totally legit and transparent in google's eyes, something that google loves to see.

These are just 2 things that I could easily spot as a neutral viewer and if your competitor's site impressed me more than yours it's safe to assume that other neutral viewers will probably feel like me too, which - once again - will send signals to google that the other site is better, therefore it deserves to rank higher :)

Oh, and I'm also not seeing any Cookies page on your site, whereas on your competitor's site there is one, and you know that GDPR is a big thing here in Europe, so you probably want to make that page, too. I don't know if this page is exactly the reason you've got outranked, but if the top ranking site in your niche has it you'd better have it too, just to be extra safe.

I don't have access to SEO tools to check the sites, but you said that you do have access to them, so plop them both into all of those tools and compare the backlinking profiles of both sites, the content amount, quality and optimization of both sites, the number of indexed pages and ranked keywords of both sites, the social media presence of both sites, and whether or not the other site is doing Google Ads (sometimes, sites that pay for Google Ads get rewarded with better rankings and traffic, like it or not)

Check all of these things for both sites to see where you lack behind your competitor and fix accordingly!
 
might be a superficial take, but the other site looks better than yours, which might make people like it, want to visit it, and trusting it more than yours, which could signal to google that your competitor's site is better (google relies heavily on user feedback and engagement when ranking sites)

Another thing that I'm seeing at a first glance is that your competitor has a physical address and phone number associated with it while yours doesn't, which makes that site totally legit and transparent in google's eyes, something that google loves to see.

These are just 2 things that I could easily spot as a neutral viewer and if your competitor's site impressed me more than yours it's safe to assume that other neutral viewers will probably feel like me too, which - once again - will send signals to google that the other site is better, therefore it deserves to rank higher :)

Oh, and I'm also not seeing any Cookies page on your site, whereas on your competitor's site there is one, and you know that GDPR is a big thing here in Europe, so you probably want to make that page, too. I don't know if this page is exactly the reason you've got outranked, but if the top ranking site in your niche has it you'd better have it too, just to be extra safe.

I don't have access to SEO tools to check the sites, but you said that you do have access to them, so plop them both into all of those tools and compare the backlinking profiles of both sites, the content amount, quality and optimization of both sites, the number of indexed pages and ranked keywords of both sites, the social media presence of both sites, and whether or not the other site is doing Google Ads (sometimes, sites that pay for Google Ads get rewarded with better rankings and traffic, like it or not)

Check all of these things for both sites to see where you lack behind your competitor and fix accordingly!
This, also I can see your website page speed is slower than your competitor
 
might be a superficial take, but the other site looks better than yours, which might make people like it, want to visit it, and trusting it more than yours, which could signal to google that your competitor's site is better (google relies heavily on user feedback and engagement when ranking sites)

Another thing that I'm seeing at a first glance is that your competitor has a physical address and phone number associated with it while yours doesn't, which makes that site totally legit and transparent in google's eyes, something that google loves to see.

These are just 2 things that I could easily spot as a neutral viewer and if your competitor's site impressed me more than yours it's safe to assume that other neutral viewers will probably feel like me too, which - once again - will send signals to google that the other site is better, therefore it deserves to rank higher :)

Oh, and I'm also not seeing any Cookies page on your site, whereas on your competitor's site there is one, and you know that GDPR is a big thing here in Europe, so you probably want to make that page, too. I don't know if this page is exactly the reason you've got outranked, but if the top ranking site in your niche has it you'd better have it too, just to be extra safe.

I don't have access to SEO tools to check the sites, but you said that you do have access to them, so plop them both into all of those tools and compare the backlinking profiles of both sites, the content amount, quality and optimization of both sites, the number of indexed pages and ranked keywords of both sites, the social media presence of both sites, and whether or not the other site is doing Google Ads (sometimes, sites that pay for Google Ads get rewarded with better rankings and traffic, like it or not)

Check all of these things for both sites to see where you lack behind your competitor and fix accordingly!
Thanks for posting a normal comment, not a bot spam. This is a refreshment these days.

You are penalized 2 times in the last 4 years or? Looking at SEMRush history you had 2 big drops, last happened last year in January. You should also find a way to rank in Local pack, this is where the clicks are.
Also, I guess both of your link profiels are spammy, so adding some real homepage liks might help you .
 
This, also I can see your website page speed is slower than your competitor
How can one improve it ? Does hosting only impact this ?
 
someone say to me buying some guest-post to improve ranking ?
true or not ?

if yes how many guest-post I need ?
 
my pagespeed is ok, the problem is not the speed. maybe the template who I buy !
 
That's quite interesting because OP's site have 25K backlinks with 55 DA, while the competitor's site has only 3.4 DA and 2.2K backlinks (according to Ahrefs)

Looks like .com domain giving him upper hand

I think you should hire a freelancer that can help you in that situation
 
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exact, this is every strange, my seo scrore is good, DA, DR, Masjestic im very good. my speed is good.
this is very strange
 
someone say to me buying some guest-post to improve ranking ?
true or not ?

if yes how many guest-post I need ?
Fixing your technical and on page issues along with spammy backlinks if you have any might help you rank better.
 
Fixing your technical and on page issues along with spammy backlinks if you have any might help you rank better.
do guest post is good for ? Or i need blog post ?
 
someone can give me a solution for my problem ?
 
do guest post is good for ? Or i need blog post ?
I am having same problem as yours.

The thing which hurts the most is that 3 new websites which crap DA score and nearly identical content and structure are now listing above me.

Problem is, with these new mess google have made, you can never know what to do and what not.
 
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