Ok so i found couple of ways to market them ig bots for example
There are several different strategies for generating traffic for adult toys/sex toys eCommerce sites.
1. SEO. Still the most reliable source of traffic. Focusing on branded terms for the products, paying close attention to the language, photography and graphics used on the site. SEO is challenging but still the most reliable source of traffic for a successful sex toy eCommerce strategy.
2. Partnership traffic. Both referral and affiliate. Many avenues here from the profane to the more legitimate.
3. Partnership - Influencers. Personally I include influencer marketing in partnerships but I’ll split it out her for particular mention in relation to sex toy eCommerce. With the right monetisation strategy and good guidelines, working with influencers on what ever channel they can find success for you is an excellent choice. Just make sure your monetisation/commission structure aligns with your business goals. Don’t just pay to play.
4. Paid channels. There are several avenues for paid advertising. MindGeek is extremely cheap for Brand level advertising (CPMs crazy low) and when you focus at a particular niche sexual interest it can work very well.
Some programmatic networks are more welcoming to sex toys than others. You will just need to do careful research and ensure your creative and LPs align. You will obviously need a non Google DSP to access these networks.
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Besides channels, taking more strategic approach to your go to market is more effective.
Who is your Ideal Customer Profile? Identify that first and then look at how best to reach them both from a Demand Generation and Demand Capture point of view.
E.g. ICP = College Freshman just left home and looking to explore their sexual identity. Targeted partnerships with student/college facing organisations. Brand level advertising and below the line product promotions.
Create an audience of brand evangelists. They become your community/tribe that promotes your brand. Monetise that relationship as they grow.
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Done a few of these strategies for adult sex toys and other products in the vertical. My business specialises in Go To Market for restricted verticals, e.g Adult, Real-Money Gambling, Medical, Crypto.
—- Another interest method is creation of a content only website that focuses on sexual wellbeing articles/video etc. then have the only brand and product mentioned there your Adult Sex Toy brand.
Now drive traffic to this content site from paid sources and seo that were previously closed to your adult site.
