Facebook ads, Is it common for numbers for learning phase ?

[rvngee]

Hello,
I'm in learning phase with 4 adset, they all have ""good"" CPC(0.30~) and CPR(3%~), but only because people like my creatives.
For click i'm at 1€ each clicks who is really high, it's only one day at 15/20$/day and Facebook say "learning".

So i wonder if it's weird or common and i have to wait ?

(Target : Europe only, no interest, no age, no language etc...)

 

[Deleted member 1705787]

It seems like you're doing well with your ad sets, getting a decent CPC around $0.30 and a CPR of about 3%. That's pretty good, especially since it appears people are digging your creatives. however, I totally get your concern about the cost per click being €1 each—it does feel a bit steep. Considering you're running these ads at a budget of $15 to $20 per day and Facebook has your campaign status as "learning," it's sort of a mixed bag of results.

It typically needs some time and sufficient data to move out of this phase.especially in the early stages of a campaign. My advice would be to give it a little more time.

Keep an eye on your ads for a few more days to see if the costs stabilize or decrease as the algorithm learns who is most likely to engage with your ads. In the meantime, consider playing around with small adjustments to your creatives or offers to see if you can improve engagement and maybe even lower the CPC. Make sure not to make too many changes at once,

Thanks!

 

[mirza01]

ad on learning for couple of days is normal but if it remains on learning for more days you need to check on your targeted audience that why is Facebook taking so long to learn about them

 

[rvngee]

It typically needs some time and sufficient data to move out of this phase.especially in the early stages of a campaign. My advice would be to give it a little more time.

Keep an eye on your ads for a few more days to see if the costs stabilize or decrease as the algorithm learns who is most likely to engage with your ads. In the meantime, consider playing around with small adjustments to your creatives or offers to see if you can improve engagement and maybe even lower the CPC. Make sure not to make too many changes at once,

Thanks!

But the thing is that I'm selling (dropship) so usually it's around 2/3% buy for each 100 people on the site. But if i pay 1$ by click on Facebook ads it's pretty not worth

 

[rvngee]

ad on learning for couple of days is normal but if it remains on learning for more days you need to check on your targeted audience that why is Facebook taking so long to learn about them

I heard people that it's better to leave Facebook on broad these days ? So i put 2 adset with one interest each and 2 without interest just europe

 

[Deleted member 1705787]

But the think is that I'm selling (dropship) so usually it's around 2/3% buy for each 100 people on the site. But if i pay 1$ by click on Facebook ads it's pretty not worth

You're in the dropshipping business, and typically seeing a conversion rate of about 2 to 3 purchases for every 100 visitors to your site, shelling out $1 for each click through Facebook ads does sound pretty steep. If you're paying that much per click, you'd need to ensure that your profit margin on the items sold can actually absorb these advertising costs. Otherwise, it's gonna be tough to make this equation work in your favor.

Thanks!

 

[jeanfrank]

I can't understand why you said that CPC is 0.3 euros, but and then, you said CPC is one euro. What does that mean?

 

[rvngee]

I can't understand why you said that CPC is 0.3 euros, but and then, you said CPC is one euro. What does that mean?

CPC is the cost per click, not the cost per link click.
If someone like your creative it count in CPC.
So my CPC is low bcs people like my creatives, but my link clicks is high because they don't come on the site

 

[Deleted member 1705787]

I can't understand why you said that CPC is 0.3 euros, but and then, you said CPC is one euro. What does that mean?

Initially, he mentioned a "good" CPC rate of around $0.30 or so, indicating that the cost for clicks on your ads seemed reasonable. further into your message, he mentioned the cost for a click sitting at €1 each, which is significantly higher. I think $0.30 CPC is based on the overall performance metrics he is happy with because people are liking your creatives. However, when we talk about paying €1 for each click, it points to a concern because this rate is much higher than the initial $0.30 average CPC you were referring to. That €1 per click is what's bothering you because it feels too expensive, especially for a dropshipping business where maintaining a low cost per acquisition is crucial to keep your profit margins healthy.

Thanks!

 

[jeanfrank]

Initially, he mentioned a "good" CPC rate of around $0.30 or so, indicating that the cost for clicks on your ads seemed reasonable. further into your message, he mentioned the cost for a click sitting at €1 each, which is significantly higher. I think $0.30 CPC is based on the overall performance metrics he is happy with because people are liking your creatives. However, when we talk about paying €1 for each click, it points to a concern because this rate is much higher than the initial $0.30 average CPC you were referring to. That €1 per click is what's bothering you because it feels too expensive, especially for a dropshipping business where maintaining a low cost per acquisition is crucial to keep your profit margins healthy.

Thanks!

I think he should take a screenshot of the ads and share it here

 

[tylero]

The cpc numbers are very high. Not good.

 

[DT Media Agency]

Broadly targeted ads like this are quite expensive at first, because Facebook's bot is still learning to optimize ads.

 

[MOND AGENCY MARKETING]

Hello,
I'm in learning phase with 4 adset, they all have ""good"" CPC(0.30~) and CPR(3%~), but only because people like my creatives.
For click i'm at 1€ each clicks who is really high, it's only one day at 15/20$/day and Facebook say "learning".

So i wonder if it's weird or common and i have to wait ?

(Target : Europe only, no interest, no age, no language etc...)

What do you want to ask more about, I still don't understand your question

 

[rvngee]

What do you want to ask more about, I still don't understand your question

If it's common to Have high link click cost on learning phase

 

[rvngee]

Broadly targeted ads like this are quite expensive at first, because Facebook's bot is still learning to optimize ads.

So with small budget i should targer interest ?

 

[BH GTM]

Your cpc numbers are very high