Onezyo
Regular Member
- Oct 17, 2022
- 209
- 81
If a website loses its organic traffic and a big chunk of its competitors are also losing their organic traffic share, then it's a signal that Google is prioritizing another type of website in the SERPs.
The type of websites, along with their identities and contexts, is important for a search engine to determine in order to identify the quality thresholds for every query network.
For example, if you have an affiliate website and Google starts demoting your site in SERPs, then it's always a great idea to correlate the demotion of your website with its competing affiliate websites in SERPs.
Let's say previously Google ranked affiliate-type websites in SERPs for a query network, but now it has started to prioritize other types of websites, which could be e-commerce websites, UGC websites (e.g., Reddit or Quora), etc.
Such analysis would add an additional layer of data-backed context to your strategy for protecting or restoring your website traffic.
PS: In my next thread, I'll discuss some practical steps you can take to minimize the loss of website traffic, and how you can restore and achieve a positive ranking for your website.
The type of websites, along with their identities and contexts, is important for a search engine to determine in order to identify the quality thresholds for every query network.
For example, if you have an affiliate website and Google starts demoting your site in SERPs, then it's always a great idea to correlate the demotion of your website with its competing affiliate websites in SERPs.
Let's say previously Google ranked affiliate-type websites in SERPs for a query network, but now it has started to prioritize other types of websites, which could be e-commerce websites, UGC websites (e.g., Reddit or Quora), etc.
Such analysis would add an additional layer of data-backed context to your strategy for protecting or restoring your website traffic.
PS: In my next thread, I'll discuss some practical steps you can take to minimize the loss of website traffic, and how you can restore and achieve a positive ranking for your website.