Does WEBP image format good for SEO?

[ViviDini]

Hi friends,

I found that on many websites, their products images format isn't jpg format but webp format, I don't know why now many websites images format turn to this format, does this format good for SEO? Any kind frend could explain for me that what's webp format and does this format good for SEO?

Huge Thanks

 

[extremeboy]

definitely because it's size is less and it's more web friendly format for images.

 

[Nazielgerman]

Hi friends,

I found that on many websites, their products images format isn't jpg format but webp format, I don't know why now many websites images format turn to this format, does this format good for SEO? Any kind frend could explain for me that what's webp format and does this format good for SEO?

Huge Thanks

use converter and JPEG is best but PNG is more crisper and better

 

[checkmarksplug]

using WebP images on your website can actually improve your site's performance and page load speed.

 

[ViviDini]

definitely because it's size is less and it's more web friendly format for images.

using WebP images on your website can actually improve your site's performance and page load speed.

Thanks much, so does it mean that Webp format friendly in google eyes and good for SEO?

 

[MKSKS]

Saves a lot of space and performance also improves.

Loading these images from subdomain also helps to improve performance.

 

[extremeboy]

Thanks much, so does it mean that Webp format friendly in google eyes and good for SEO?

if your site speed load fast = Friend in Google eyes simple

Webp load fast due to less size

 

[ViviDini]

Saves a lot of space and performance also improves.

Loading these images from subdomain also helps to improve performance.

Thank you bro!

 

[ViviDini]

if your site speed load fast = Friend in Google eyes simple

Webp load fast due to less size

Appreciate it

 

[KalseoAgency]

Webp images are used mostly in term of fast loading and less file size but they also offer good advantage in SEO.

 

[wunory]

wp prefers JP or PNG.

 

[TigerSMSmanager]

Hi friends,

I found that on many websites, their products images format isn't jpg format but webp format, I don't know why now many websites images format turn to this format, does this format good for SEO? Any kind frend could explain for me that what's webp format and does this format good for SEO?

Huge Thanks

Yeah WEBP is a great choice for SEO as it allows for smaller image sizes and faster loading times.

 

[Carolus Rex]

Yes webp is the image format you should use on the web. It's smaller in size while keeping the quality of the image. There's really no reason to use jpg any longer as all modern browsers support webp. I did read recently that there was a new even better format for web but I can't find it when searching, does anyone know anything about it? I think I read articles about a month ago.

Answering your question if it's better for SEO. It depends. SEO gets a benefit for page load speed and user behavior, but Google themselves will not rank you higher than a competitor that uses jpg if the sites were to be identical in other ways.

 

[sangbuif]

WEBP is faster BUT, it remove all the image properties like author, copyright,... The best one is Avif as it tend to keep some of the properties like copyright, rating and super lightweight image format. But I personally use JPG because I have all the properties, it can display on google image search and increase post authority, like this:

Display Creator and author for image on google like this with JPG format, you can't have these with other formats like PNG, WEBP. In avif you have the copyright and rating, no creator.

I have 6 images in this post and 1 featured image (I marked with red line under them), google display all of them above the fold. so basically there are 21 slots for images and I have all 7 in the first view, out rank a lot other websites

And with some compressor plugin, my image is super lightweight with JPG format, If I convert to WEBP there's not much different between them. The picture I take as example is over 1000 pixels and have only under 90kb. The key is to choose the right dimension, you don't wanna use and image with 3000x2000px dimension for nothing, choose the one that fit your website and your viewer's eyes

If your main goal is to increase page speed, you can choose WEBP, but if you optimize the JPG as good as WEBP then it pointless to switch to. My pagespeed for that post reach 100 point in desktop and 95~98 in mobile using pagespeed insight.

So my suggestion, optimize JPG, better ranking, better loading, if you don't want to spend too much time optimizing image, choose WEBP, if you want to somewhere in the middle, choose Avif

 

[ViviDini]

WEBP is faster BUT, it remove all the image properties like author, copyright,... The best one is Avif as it tend to keep some of the properties like copyright, rating and super lightweight image format. But I personally use JPG because I have all the properties, it can display on google image search and increase post authority, like this:
View attachment 340303
Display Creator and author for image on google like this with JPG format, you can't have these with other formats like PNG, WEBP. In avif you have the copyright and rating, no creator.

I have 6 images in this post and 1 featured image (I marked with red line under them), google display all of them above the fold. so basically there are 21 slots for images and I have all 7 in the first view, out rank a lot other websites

View attachment 340304

And with some compressor plugin, my image is super lightweight with JPG format, If I convert to WEBP there's not much different between them. The picture I take as example is over 1000 pixels and have only under 90kb. The key is to choose the right dimension, you don't wanna use and image with 3000x2000px dimension for nothing, choose the one that fit your website and your viewer's eyes

If your main goal is to increase page speed, you can choose WEBP, but if you optimize the JPG as good as WEBP then it pointless to switch to. My pagespeed for that post reach 100 point in desktop and 95~98 in mobile using pagespeed insight.

So my suggestion, optimize JPG, better ranking, better loading, if you don't want to spend too much time optimizing image, choose WEBP, if you want to somewhere in the middle, choose Avif

Thank you so much friend, very professional and useful

 

[Jave]

Yea, always go with webp or even better avif