FB’s advertising algorithm is notoriously unpredictable and not always correct. However, some factors can help you improve your Facebook ad relevance score and your ad account’s overall rating.
Of course, not all of these techniques will produce the desired results if you run ads, but many can be very useful in increasing the authority of your account. Some techniques may have been blocked by platform supervision but can be used as reference variations.
1. Advertising images that contain the product and explain how to use the product or show expected results. Facebook prefers useful ads with a clear message.
2. A good advertising image should evoke an emotional response. Facebook's algorithm tracks how users scroll through their news feeds as they read. If a user stops scrolling on a post, that action can be considered interactive, which is good for eliciting an emotional response.
3. Unconventional advertising pictures. Yes, it sounds too abstract, but users have been bombarded with ads for so many rounds that only something truly novel can grab their attention.
4. To attract users and convert them into potential customers, you can use the teaser advertising method. However, due to Facebook’s strict advertising policies, be careful not to abuse clickbait and misleading headlines.
5. Both Facebook and users like advertising posts that don’t require action. However, they convert much worse...
6. Ask your audience questions and encourage them to share their thoughts in the comments section. Posts with many comments indicate high quality and a Quality Score is essential to Facebook.
7. Add emojis to your ads. But don't overdo it.
8. Track your quality score. If your rating drops to "below average," your campaigns will become more expensive and your audience will shrink.
9. Install a Facebook pixel on your website to track conversions. Make sure to place a pixel on your website, this will help provide more accurate data to Facebook.
10. Advertising algorithms will prioritize keywords with positive connotations. Negative ad copy can result in lower audience reach.
11. Advertising pictures with faces, smiles, and emotions make it easy to elicit responses from users, which can help you improve your Facebook rating.
12. Facebook prioritizes advertising images including men and women (preferably men with children), animals, mountains, and pretty much anything nature-related.
13. Don’t set daily ad budgets and ad account budget limits. Maybe this will hinder your traffic acquisition. If it is a test, this restriction is not required.
14. If Facebook cannot deduct funds from your ad account, your rating will be reduced.
15. If your campaign is rejected for any reason, your rating will drop.
The algorithm may prioritize ad accounts that are burning around $100 a day.
16. The perfect advertising strategy - 2 campaigns, 2 ad groups per campaign, 2 ads per ad group.
17. A homepage with 5,000+ fans can reach a larger audience.
18. Attract traffic to the same website (landing page) or at least to the same domain name.
19. Placing two short links in the advertising copy will greatly help increase the click-through rate.
20. Good luck.
Of course, not all of these techniques will produce the desired results if you run ads, but many can be very useful in increasing the authority of your account. Some techniques may have been blocked by platform supervision but can be used as reference variations.
1. Advertising images that contain the product and explain how to use the product or show expected results. Facebook prefers useful ads with a clear message.
2. A good advertising image should evoke an emotional response. Facebook's algorithm tracks how users scroll through their news feeds as they read. If a user stops scrolling on a post, that action can be considered interactive, which is good for eliciting an emotional response.
3. Unconventional advertising pictures. Yes, it sounds too abstract, but users have been bombarded with ads for so many rounds that only something truly novel can grab their attention.
4. To attract users and convert them into potential customers, you can use the teaser advertising method. However, due to Facebook’s strict advertising policies, be careful not to abuse clickbait and misleading headlines.
5. Both Facebook and users like advertising posts that don’t require action. However, they convert much worse...
6. Ask your audience questions and encourage them to share their thoughts in the comments section. Posts with many comments indicate high quality and a Quality Score is essential to Facebook.
7. Add emojis to your ads. But don't overdo it.
8. Track your quality score. If your rating drops to "below average," your campaigns will become more expensive and your audience will shrink.
9. Install a Facebook pixel on your website to track conversions. Make sure to place a pixel on your website, this will help provide more accurate data to Facebook.
10. Advertising algorithms will prioritize keywords with positive connotations. Negative ad copy can result in lower audience reach.
11. Advertising pictures with faces, smiles, and emotions make it easy to elicit responses from users, which can help you improve your Facebook rating.
12. Facebook prioritizes advertising images including men and women (preferably men with children), animals, mountains, and pretty much anything nature-related.
13. Don’t set daily ad budgets and ad account budget limits. Maybe this will hinder your traffic acquisition. If it is a test, this restriction is not required.
14. If Facebook cannot deduct funds from your ad account, your rating will be reduced.
15. If your campaign is rejected for any reason, your rating will drop.
The algorithm may prioritize ad accounts that are burning around $100 a day.
16. The perfect advertising strategy - 2 campaigns, 2 ad groups per campaign, 2 ads per ad group.
17. A homepage with 5,000+ fans can reach a larger audience.
18. Attract traffic to the same website (landing page) or at least to the same domain name.
19. Placing two short links in the advertising copy will greatly help increase the click-through rate.
20. Good luck.
