Checking sites for backlink placement.

Barnibonn

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Hi everyone. Share your thoughts on how you select sites for backlinks so that the sites are the most useful. I follow the rule of less links but quality links. What to look out for when buying guest posts on a site?
 
you always want backlinks from sites that google likes. Which sites does google like?

Well, sites that rank in google, of course :)

So, a first step is to check if the site ranks in google, but that's not enough. You also want to make sure that the site is at least a few months old and that it ranks for 100s of keywords, and also has 100s of pages indexed (ranking for lots of keywords and having lots of pages indexed means that this is an established site, and established sites are trusted by google versus sites that are new and only rank for the usual 2-4 weeks in the beginning and then go into sandbox).

Aside from that, you also want the rankings, traffic and number of indexed pages to be on an upward trend (or at least constant) over the last 3+ months because if they're trending downwards it could mean that the sites are losing traffic and / or rankings, which could indicate a penalty or lack of care from the owner.

Last but not least, relevancy: backlinks that come from pages / sites that are closely related to the topic of your page / site are better (because of topical authority) than backlinks from non-related pages / sites
 
Before buying links, download the links of all the 20 competitors using Ahrefs/Semrush/Majestic and then decide on what kind of links you need to invest in. If your competition is more into high end editorials or HARO, then be ready to spend a lot.
 
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Always scout the site's authority, niche relevance, and organic traffic. Look at their backlink profile; if they've got spammy links, steer clear. A clean, robust link profile matters.
 
Always scout the site's authority, niche relevance, and organic traffic. Look at their backlink profile; if they've got spammy links, steer clear. A clean, robust link profile matters.
How to properly identify spammy links? Are forum profiles considered a spam link? And free web2.0 blogs? Is it possible to write more specifically what applies to them.
 
you always want backlinks from sites that google likes. Which sites does google like?

Well, sites that rank in google, of course :)

So, a first step is to check if the site ranks in google, but that's not enough. You also want to make sure that the site is at least a few months old and that it ranks for 100s of keywords, and also has 100s of pages indexed (ranking for lots of keywords and having lots of pages indexed means that this is an established site, and established sites are trusted by google versus sites that are new and only rank for the usual 2-4 weeks in the beginning and then go into sandbox).

Aside from that, you also want the rankings, traffic and number of indexed pages to be on an upward trend (or at least constant) over the last 3+ months because if they're trending downwards it could mean that the sites are losing traffic and / or rankings, which could indicate a penalty or lack of care from the owner.

Last but not least, relevancy: backlinks that come from pages / sites that are closely related to the topic of your page / site are better (because of topical authority) than backlinks from non-related pages / sites
If a site has sold casino links many times in the Gaming section, is it already a bad site? But there is a travel category where I can guest post.
 
I suggest to get links from ranking websites which is relevant to your niche.
Hi everyone. Share your thoughts on how you select sites for backlinks so that the sites are the most useful. I follow the rule of less links but quality links. What to look out for when buying guest posts on a site?
 
Check for if the site is niche revelant, traffic, authority and how many keywords are ranking for
 
If a site has sold casino links many times in the Gaming section, is it already a bad site? But there is a travel category where I can guest post.
you need to check what I explained earlier

If travel is your niche and that site has travel category it's OK because you'll be getting links from a relevant page.

Linking out to gambling sites from non-gambling sites is not usually good, be careful about it!
 
If a site has sold casino links many times in the Gaming section, is it already a bad site? But there is a travel category where I can guest post.

Though it has gambling content when it has sections for Travel and other niches you may place your link but check on the UR or PA to find whether it is authoritative for that particular niche and then make it happen.
 
There are many factors for this like Niche, Relevancy , Traffic , content quality , Authority and also the engagement in the site

like comment , shares and interaction...
 
  1. Relevance to Your Niche:
    • The most effective backlinks come from websites that are relevant to your niche or industry. Look for sites that share a thematic connection with your content, as this not only improves the credibility of your link but also enhances its value in the eyes of search engines.
  2. Domain Authority (DA) and Page Authority (PA):
    • While not the sole determinants of a site's quality, DA and PA provide a quick indication of a website's overall strength. Aim for backlinks from sites with higher DA and PA, as they tend to carry more weight in search engine algorithms.
  3. Organic Traffic:
    • Choose websites with a healthy amount of organic traffic. This indicates that the site has an engaged audience and can potentially drive more traffic to your own site through the backlink.
  4. Content Quality:
    • Evaluate the quality of the content on the potential linking site. High-quality, informative, and well-researched content not only contributes to a positive user experience but also reflects positively on the credibility of the backlink.
  5. Link Placement:
    • The placement of your backlink matters. Aim for links within the main body of the content rather than in footers or sidebars. Contextual links integrated naturally within the content are more valuable to search engines.
  6. Diversity of Link Profiles:
    • Building a diverse link profile is essential. Avoid relying on a single type of site or anchor text. A mix of link types, such as guest posts, editorial links, and niche-specific directories, can contribute to a more natural and balanced link profile.
 
If that's true,

then you won't even think about these type of links.
Depending on the subject of the site. Sites in gray niches can not do without these types of links.
 
Prioritize sites within your niche or closely related domains with high authority (DA). Google values contextual relevance, so links from thematically similar sites hold more weight.
 
How to properly identify spammy links? Are forum profiles considered a spam link? And free web2.0 blogs? Is it possible to write more specifically what applies to them.
A link might be considered spammy if it comes from an irrelevant site to your niche, indicating it doesn't add value or context to your content. A low authority score paired with a high spam score is usually a bad sign. The context in which the link is placed also matters significantly; links should fit naturally within the content and contribute to the user's understanding or experience. Spammy links often stand out as they lack relevance or seem out of place. For forum profiles and Web 2.0 blogs, evaluate whether these profiles or blogs are actively contributing valuable content within your niche. If they're solely created for link building and offer no real engagement or value, they're likely to be viewed as spammy by search engines.
 
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