i have a question about google ads

[dellbarrymore]

What is even the point of match types in Google Ads anymore?

 

[impriyal]

There are points ,
I prefer broad + negative keywords as best combination

 

[saloni123]

HELLO
There are three main keyword match types , Broad Match , Phrase Match , and Exact Match , with the addition of Negative Keywords and Close Match Variants.
THANKYOU

 

[GOOGLEDUCK]

What is even the point of match types in Google Ads anymore?

what have i missed? game changed? havent ran any google ads since 6 months

 

[Moronjeff9999]

HELLO
There are three main keyword match types , Broad Match , Phrase Match , and Exact Match , with the addition of Negative Keywords and Close Match Variants.
THANKYOU

yeah simple as that

 

[ZenDor]

In my opinion you can go with Exact Keyword Match because competition is high

 

[ClickCrafts]

In my opinion,match types in Google Ads are like filters that can control when your ads appear based on the keywords users search for it. They help to make sure your ads reach relevant audiences by specifying how closely the search terms must match your keywords. While their importance has changed with automation and the competition is also high, they still help manage ad visibility and budget effectively.