Problem is though, I already was in low competition niches...
HCU changed the search intent in a way where my micro-sub-niches were lumped together with the big niche. The giga sites already had written the "best" type listicles for that niche, but they never ranked high enough to matter because... near-0 real expertise. Now their fart ranks for every single keyword in the niche if there's even a far-fetched possibility that some1 might want to buy something... You've got a very niche specific tiny question nothing to do with any products at all? Here's a "best" type listicle from Forbes. Thank me later - Google Search Engine. Next, you obviously type "Reddit" at the end of your query because Google won't show the little blogs that have covered it extensively. Funniest part, an ULTRA active co-moderator/co-owner of a subreddit is one of those niche site owners and they rank on 3rd page for such a query with their authority site. It's a joke.
So, basically, the new "low comp" type of niche is something very... odd.
It basically has to fit in these parameters:
- It cannot revolve around a product in any conceivable way (giga sites, e-commerce, Reddit, etc, are preferred)
- It can't be discussed on Reddit/Quora/etc (no official "expert" status possible)
- Giga sites won't ever touch it (too low ROI and hurts brand image - not in a bad way but in an undesirable way)
- It has no appeal in Pinterest/YouTube/etc (a la no1 wants to be known as the guy who dissects dildos or some shit, but a whitehat normal niche)
Some borderline voodoo ugaa bogaa niches then...
The reddit google saga was surely another mess by big g.
But they were in a bad position after that news article in which someone ex from big g explained how the search quality had declined.
HCU was actually the child of this mess.
But as I said earlier adapting to the changes is the only way forward.
HCU helped almost all ugc platforms to gain more and more traffic.
You have explained the negative already but there was something positive also which I have been saying multiple times on BHW.
If you know how to use these platforms you can build a traffic generating system out of it and it's all free.
You just need to have the skills to create engaging/controversial discussion around the topics.
Be it reddit, youtube, quora, forums, etc all these platforms stand on the discussions and engagement.
This did gave the mods a chance to capitalize and they started to benefit from it.
And don't forget EEAT & YMYL these too have made their impact.
But there are people that still get success by adjusting their strategy with these updates.
It's true that odd niches have always been easy to rank for but that doesn't mean all low competitive niches are odd.
Stop following the giga sites instead start finding low authority sites with massive traffic.
Look at Google trends it's free.
Brainstorm niches, topics, keywords using AI like ChatGPT.
Reverse engineer low authority sites and ugc platforms.
Learn how to use advanced search operators.
Reverse engineer sites on marketplaces like flippa.