How to optimize CPM and CTR in Facebook ads campaigns ?

[alexanderr]

Here are some things I have learned, hope it can help you guys.

1. High CPM, low CTR

• Change the contents
• Find ways to expand your customer base

1. High CPM, high CTR

If the conversion rate is still high, just keep it the same. Or you can try:

• Content win development
• Expand your target customer file
• Scale-up budget

1. Low CPM, low CTR

• Re-evaluate your target clients.
• Create compelling content, CTAs that persuade users to take action

1. Low CPM, high CTR

IT’S PERFECT!

1. Low CPM, CTR moves from high to low

• The content is good but gradually gets boring over time, so let’s change it.
• The ad reached the entire target audience because the product's customer range was too small.

 

[medialounge]

Go beyond demographics and interests. Use detailed targeting options like behaviors, life events, and purchase intentions to reach people more likely to be interested in your ad.

 

[alexanderr]

Go beyond demographics and interests. Use detailed targeting options like behaviors, life events, and purchase intentions to reach people more likely to be interested in your ad.

Yes, they're very important things to pay attention to when approaching customers. tks for share that bro