$600k+ in e-commerce revenue with Google Ads

Impressive, good job

What would be your only advice to give to someone going for google ads ?
 
Looks good
Thanks, man.
Impressive, good job

What would be your only advice to give to someone going for google ads ?
Don't overthink it. Learn the platform, launch your ads, monitor, and optimize.
Are you using tCPA or tROAS?
If tROAS, have you tried predictive revenue reporting?
tROAS for all campaigns, manual CPC for the brand and remarketing campaigns. I actually haven't tried predictive revenue reporting. Can you tell me more about it?

Thanks.
 
Congratulations, can you give more details about the type of product?

Lets say someone has a running eccommerce store and never did google ads before (neither shopping or search), what can you recommend them? Are there any resources you would point them to?

Thanks!
 
Congratulations mate. Can you tell me what kind of product you are working with, if you can say?
 
tROAS for all campaigns, manual CPC for the brand and remarketing campaigns. I actually haven't tried predictive revenue reporting. Can you tell me more about it?

Do you still grow your list of negative kw's and do you include broad, phrase or just exact ones?

What is your process for deciding the manual bid per keyword? Once you find an optimal bid do you ever adjust to account for ad fatigue or not?
 
Congratulations, can you give more details about the type of product?

Lets say someone has a running eccommerce store and never did google ads before (neither shopping or search), what can you recommend them? Are there any resources you would point them to?

Thanks!
The shop is in the lighting products niche.

You can check out Google Shopping Success by Dennis Moons. It is a really good course.

Thanks.
How much was the profit in this?
30%+
Congratulations mate. Can you tell me what kind of product you are working with, if you can say?
Lighting products.

Do you still grow your list of negative kw's and do you include broad, phrase or just exact ones?

What is your process for deciding the manual bid per keyword? Once you find an optimal bid do you ever adjust to account for ad fatigue or not?
Yeah, I still grow our negative keywords list, which is mostly broad and exact match.

We are using automated, not manual, bidding, so we don't bid per keyword.
 
I actually haven't tried predictive revenue reporting. Can you tell me more about it?
This is a way to send Google conversion value on conversion that haven't happened yet, using statistical models from the company's existing data.

I used it a couple of time with e-commerce clients, it's expensive but it allowed us to scale beyond what we could've with regular conversion value because it allowed me to bid more aggressively on clients that are more likely to make additional purchases, and we indicated that that to Google at their first purchase.
 
Nice achievement mate.

BTW how much u got paid for this? Fixed monthly payment or based on what u achieve?
 
This is a way to send Google conversion value on conversion that haven't happened yet, using statistical models from the company's existing data.

I used it a couple of time with e-commerce clients, it's expensive but it allowed us to scale beyond what we could've with regular conversion value because it allowed me to bid more aggressively on clients that are more likely to make additional purchases and we indicated that that to Google at their first purchase.
Sounds super interesting, and I'll definitely look into implementing this. I'll PM you if I have questions about it, if that's ok :)

Thanks.

Nice achievement mate.

BTW how much u got paid for this? Fixed monthly payment or based on what u achieve?
I get paid a good amount for it. Fixed monthly payment.
 
Back
Top